John Cena calls his own NFT sales a ‘catastrophic failure’

Professional wrestler and actor John Cena said fans only purchased 7.4% of his World Wrestling Entertainment, or WWE, nonfungible tokens (NFTs) that he made available last month.

Speaking at Florida Supercon 2021 on Sept. 12, Cena said it was a mistake to market his WWE NFTs as part of a package with physical collectibles — a hat, shirt, wristbands, belt, towel, autographed picture, and the digital collectible. The organization offered 500 gold tier packages with the NFT for $1,000, but only a fraction of them sold.

“I talk a lot about failure — this idea failed,” said Cena. “Myself and the folks in the WWE thought $1,000 was a fair price point. We were wrong. We were absolutely wrong.”

He added:

“We sold 37 of them. It was a catastrophic failure.”

Cena and WWE released two tiers of NFTs for the wrestling star: a 24-hour auction of a “John Cena Platinum NFT” and the 500 limited edition NFTs as part of the aforementioned package of physical collectibles the following day. The platinum NFT reportedly sold for $21,000, with the highest bidder receiving VIP tickets — with accommodations — to WrestleMania 38 in Dallas or WrestleMania 39 in Los Angeles.

The WWE veteran promoted the crypto space on social media long before the surge in popularity over NFTs. Before the 2017 Bitcoin (BTC) bull run — when the price was in the $4,000s — he tweeted a picture of the physical token. Retired professional wrestler The Undertaker, part of the WWE until 2020, has also been featured in NFT collections.

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It’s unclear if wrestling fans were deterred by the price of the NFT — Cena, himself, estimated the digital artwork to be worth roughly $500 — or just the physical collectibles. In July, an entrepreneur launched simultaneous auctions for a job application from Apple co-founder Steve Jobs and an NFT of the same. The physical paper ended up selling for $343,000, while the final bid for the NFT was 12 Ether (


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WWE Launches John Cena-Inspired NFTs Just in Time for SummerSlam

World Wrestling Entertainment (WWE), an American integrated media and entertainment company mainly known for professional wrestling, announced the creation of non-fungible tokens (NFTs) inspired by 16-time world champion John Cena.

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Scott Zanghellini, WWE senior vice president, stated:

“Summer of Cena will be capped off by a phenomenal main event at SummerSlam as well as an opportunity for the WWE Universe to own unique collectibles inspired by one of the biggest stars in Hollywood today.”

The digital collectables will be dropped just in time for SummerSlam, a professional wrestling pay-per-view event by WWE scheduled to start on August 21. The NFTs will include a 500 limited edition and will be sold along with memorabilia and experiences.

The launch will include a platinum tier auction, which will consist of a one-of-one exclusive NFT. Per the announcement:

“The top bidder for the platinum tier will receive a one-of-a-kind NFT; a once-in-a-lifetime experience for two at WrestleMania 38 in 2022; a personalized WWE Championship Title Belt; and John Cena’s “Dr. of Thuganomics” style chain.”

The booming NFT sector

The NFT sector has experienced an uptick in activities, given that the tokens offered are different from the typical ones because of fungibility. 

NFT is a blockchain-based ownership digital asset, and its value is pegged on its uniqueness, given that the tokens are non-divisible and have to be bought in their entirety. 

Therefore, these traits create intrinsic value for NFTs because of their limited supply.

Different industries have entered the NFT space. For instance, Coca-Cola recently launched its first-ever NFT collectables to honour International Friendship Day. 

On the other hand, the sale of Stoner Cats, an adult animated short series sold in NFTs, clogged the Ethereum (ETH) network making hourly fees surged to $2.53 million. ETH has emerged to be one of the sought-after networks in the NFT sector.

Image source: Shutterstock


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