Warner Bros Launches Lord of the Rings NFT With Eluvio

American multinational entertainment company, Warner Bros. Discovery Inc has launched its first mega Non-Fungible Token (NFT) collection featuring the 2001 mega movie series, the Lord of the Rings.


Powered by Eluvio’s highly functional Content Fabric Blockchain, the Lord of the Rings NFT will come in two versions including the Epic Edition and the Mystery Edition.


The Epic Edition will comprise 999 digital collectibles that will be going for sale at a price of $100, while the Mystery Edition will go on sale for $30 each. 


Users who gain access to one of these limited NFTs will be able to “watch the extended version of the film (which clocks in at 3 hours and 48 minutes) in 4K UHD, along with access to more than eight hours of special features; hundreds of images; and hidden AR collectibles.”


As one of the most revered epic movies of all time, The Lord of the Rings: The Fellowship of the Ring movie has garnered a unique fanbase, most of whom will be thrilled with the NFT launch. 


Jessica Schell, Warner’s EVP and General Manager of Warner Bros. Discovery Home Entertainment said the launch of the Lord of the Rings NFT is based on an experiment to see how well consumers welcome this new model of distributing content.


“It will be easy to miss that it’s actually using Web3 or NFTs under the hood, and that is by design,” Schell said. “We think the initiative has implications as a potential new way to handle movie distribution directly to our fans.”

With the current buzz in the Web3.0 world featuring new innovations including the metaverse and NFTs, entertainment brands have been exploring new initiatives to connect with their global audience. Besides Warner Bros, Netflix, Marvel Studios and Time Warner are among the entities that have explored NFTs in the past year.

Image source: Shutterstock


Tagged : / / /

NFT drop causes glitch in The Matrix, FTX.US adds Ethereum NFTs, token Baby Sharks…

The Matrix’s NFT revelations

Soaring demand for the Warner Bros.’ Matrix NFT avatar drop on Nifty’s this week caused the website’s purchasing page to crash.

Earlier this month, the film studio announced it would be dropping 100,000 unique Matrix-inspired avatar NFTs for $50 each as part of a promotional campaign for the new Matrix Resurrections film set to hit cinemas in the U.S. on Dec. 22.

After more than 300,000 Matrix fans queued up for the drop on Nov. 30, Nifty’s was forced to start and stop the queue multiple times due to max capacity-induced “infrastructure issues.”

After the queue was paused multiple times, other issues started to occur such as users being bumped up or down the queue, the buy button not working and failed transactions upon checkout.

At the time of writing, there are still 347,133 people waiting in the queue and the issues are yet to be resolved. Nifty’s said that it is still actively working to address the issues, and has offered every Nifty’s user who queued up on Nov. 30 a free “glitch in the Matrix” NFT” for the inconvenience.

Warner Bros.’ The Matrix Avatar queue: Nifty’s

Tokenized Baby Sharks

Pinkfong, the creators of the widely popular and alarmingly hypnotic children’s song Baby Shark, is releasing a collection of NFTs depicting content from the music video.

The collection consists of a 1/1 and five limited editions, and the NFTs feature the Baby Shark character along with its five family members in a series of animated and holographic GIFs backed by new original music.

The auction and sales will be hosted on Makersplace on Dec. 3, and the carbon emissions from the sale will be calculated and offset by sustainability platform Aerial. A starting price for the 1/1 NFT auction has not been specified, however the highest bidder will also receive a custom one-of-one vinyl record of the music depicted in the NFT.

Pinkfong’s Baby Shark NFT: Makersplace

The Baby Shark music video has more than 9.7 billion plays on YouTube, making it the most played video on the platform.

MBA students raise $3K for scholarship fund

A group of Masters of Business Administration (MBA) students from the Paris branch of the INSEAD graduate business school raised $3,000 for the school’s Robin Hood Scholarship fund via an NFT sale.

Ferdinand Issels, Michelle Yu and two other students created a Nyan Cat-inspired NFT titled “RobinGood #1” depicting Robin Hood riding a salamander from the school’s emblem. The project was a part of a week-long student-led fundraising campaign for the school’s fund that supports need-based scholarships.

 INSEAD’s Robin Good NFT: OpenSea

The NFT was auctioned off in fiat currency to allow any student to participate and was snapped up by graduate and Goldman Sachs banker Alberto Marega for 2,600 Euros, or roughly $3,000, and has since been minted on OpenSea.

“It is an amazing feeling that we were able to use this technology to contribute to a good cause,” said Issels, adding that, “I hope this encourages other people to further explore the positive impacts that blockchain-based technology can deliver.”

Related: ‘Crypto Critic’ — Hollywood insider has a message for celebrities who shill token projects

FTX expands support to Ethereum NFTs

FTX.US revealed today that its NFT marketplace has expanded support to Ethereum-based NFTs.

Both FTX and the company’s U.S. subsidiary first jumped into the sector in September, rolling out NFT marketplaces with limited functionality. The following month, FTX.US expanded upon its platform by offering support to Solana-based NFTs.

FTX.US’s website now hosts a list of collectibles from popular Ethereum-based projects such as Bored Ape Yacht Club, Meebits and Pudgy Penguins.

Ethereum NFT collections: FTX.US

Other Nifty News

Upcoming mobile-based NFT game Guild of Guardians generated $5.3 million from the sale of two tranches of its native token GEMS on Tuesday. The sellout token sale was oversubscribed by 82 times with around 808,000 users registering and more than 10,700 new GEMS hodlers purchasing a max amount of $500 worth of tokens.

Ross Ulbricht the founder of now-defunct dark web marketplace Silk Road, caused a stir on Wednesday by announcing his own NFT drop depicting hand-drawn artwork that will be auctioned off on Superare this month. Proceeds from the auction will help fund a trust to support Ulbricht’s efforts to be freed from prison.