European Commission Unveils Strategy to Lead Web 4.0 and Virtual Worlds

A new strategy for Web 4.0 and virtual worlds has been unveiled by the European Commission in an effort to steer the next technological revolution and guarantee a safe, open, and welcoming online environment for individuals, organizations, and government agencies across the EU.

Web 4.0, the next generation of the internet, is expected to integrate digital and real objects and environments, enhancing interactions between humans and machines. The EU economy’s outlook beyond 2030 identifies digitalisation as a key driver, with Web 4.0 as a significant technological transition that will bring an interconnected, intelligent, and immersive world. The global virtual worlds market is projected to grow from €27 billion in 2022 to over €800 billion by 2030.

The new strategy aims to create a Web 4.0 and virtual worlds that reflect EU values and principles, where people’s rights are fully respected and European businesses can thrive. The strategy aligns with the 2030 objectives of the Digital Decade policy programme and its key pillars of digitalisation: skills, business, and public services. It also addresses the openness and global governance of virtual worlds and Web 4.0.

Key pillars of the strategy include:

  1. Empowering people and reinforcing skills: The Commission plans to promote guiding principles for virtual worlds and develop a ‘Citizen toolbox’ by the first quarter of 2024. It will also work with Member States to set up a talent pipeline and support skills development through projects funded by the Digital Europe Programme and the Creative Europe programme.
  2. Supporting a European Web 4.0 industrial ecosystem: The Commission has proposed a candidate Partnership on Virtual Worlds under Horizon Europe, starting possibly in 2025, to foster excellence in research and develop an industrial and technological roadmap for virtual worlds.
  3. Supporting societal progress and virtual public services: The Commission is launching two new public flagships, “CitiVerse”, an immersive urban environment for city planning and management, and a European Virtual Human Twin, which will replicate the human body to support clinical decisions and personal treatment.
  4. Shaping global standards for open and interoperable virtual worlds and Web 4.0: The Commission will engage with internet governance stakeholders worldwide and promote Web 4.0 standards in line with the EU’s vision and values.

The strategy builds on the work of the European Commission on virtual worlds and consultations with citizens, academia, and businesses. The Commission hosted a European Citizens’ Panel on Virtual Worlds between February and April 2023, whose recommendations have guided specific actions included in the strategy on Web 4.0 and virtual worlds.

The Commission’s initiative is a significant step towards ensuring that the future of the internet and virtual worlds is shaped by a broad range of stakeholders, reflecting diverse perspectives and interests. It highlights the EU’s commitment to leading the next technological transition, fostering innovation, and ensuring that the digital environment remains open, secure, and inclusive.


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Enjin, Virtual Worlds Bring Ancient Egypt to the Metaverse

Key Takeaways

  • Enjin Protocol is teaming up with Virtual Worlds and Enjin to create NFTs of the Great Sphinx and the Pyramids of Giza.
  • The NFTs will be available to view in the metaverse.
  • Enjin and Virtual Worlds will also organize events such as treasure hunts to allow users to virtually explore Ancient Egypt in the future.

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Enjin, one of crypto’s leading NFT platforms, is partnering with Virtual Worlds, a company specialized in digitizing historical artifacts. Their first project will bring Ancient Egypt to the metaverse.

Enjin Brings Ancient Egypt to Web3

Enjin is joining forces with Virtual Worlds to merge real-world historical locations with the digital world.

To kick off their collaboration, the two companies will produce a limited-edition set of NFTs representing the Great Sphinx of Egypt and the Pyramids of Giza. In Virtual World’s platform, NFT owners will be able to see and hold these virtual objects inside the metaverse. Elliot Mizroch, CEO of Virtual Worlds, said of the partnership:

“At Virtual Worlds, we’re bringing the world’s most important artifacts and monuments to a new digital ecosystem, preserving them for future generations and making them accessible to the world in ways they’ve never been before. With Enjin behind us, our past global heritage can be shared and live on in our digital future.”

This unique project represents the first time NFT technology has been applied to historical landmarks, potentially opening the door to further historical representations in virtual worlds. With the help of VR technology, such projects could allow people to study history in a way that’s never been possible before.

Virtual Worlds uses Unreal Engine combined with high-tech photogrammetry scans to create realistic and highly detailed digital representations of iconic monuments. In a press release, Virtual Worlds announced that the two companies will eventually organize treasure hunts around historical landmarks in the metaverse, where players will be able to find and claim hidden NFT artifacts like sarcophagi, scepters, and statues. The NFTs will automatically appear in a user’s Enjin wallet when they claim a piece.

“Virtual Worlds is bridging the best of 3D graphics and user experience through NFTs,” said Maxim Blagov, CEO of Enjin. “This is one more demonstration of how NFTs can be used to engage players, create new virtual worlds and economies, and connect all digital ecosystems into a single multiverse.” 

Japanese video-game giant Atari is also working on its own metaverse based on NFTs as the space grows.

Disclaimer: The author held ETH and several other cryptocurrencies at the time of writing.

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