DelMonte Adopts Blockchain-Powered Traceability Solutions for Quality Assurance

Fresh Del Monte Produce has invested in Jordanian and UK-based startup Decapolis for blockchain-enabled traceability solutions to facilitate  innovative and best-in-class solutions for its products and services.

Del Monte, a leading vertically integrated producer, distributor, and marketer of fresh and fresh-cut fruits and vegetables, invested a 39% stake in Decapolis with plans underway to roll out a blockchain-powered traceability solution dubbed Decapolis Food Guard (DFG).

Mohammad Abu-Ghazaleh, Fresh Del Monte CEO and chairman noted:

“Now more than ever, consumers are very cognizant of what goes into their food. With this blockchain technology, they’ll know exactly what has gone into the product, and where it has traveled until the moment it was purchased for consumption. We’re excited to begin rolling out this traceability solution to all Fresh Del Monte products.”

From planting up to the distribution level, the blockchain-based solution seeks to get control of assessments at every production stage by using QR codes. Per the report:

“Deploying blockchain technology ensures data remains immutable and QR codes on product labels certify end-to-end traceability. Anyone who scans the QR code will be able to see a complete log of product information from farm to fork.”

By leveraging blockchain, Del Monte seeks to push its technology-driven mission a notch higher. 

On the other hand, Decapolis intends to render a future of healthy living and technology for good. Abedalrhman Habashneh, Decapolis CEO and founder added:

“We remain steadfast in moving towards our vision of becoming the leading global reference platform for compliance and certification for food trade worldwide.”

Meanwhile, the World Economic Forum (WEF) stipulated that blockchain technology was the vaccine and game-changer needed to make things run smoothly in the global seafood supply chain, irrespective of future disruptions. 

This was based on the fact that the coronavirus (COVID-19) pandemic laid the bare knuckles of the inefficiencies and challenges faced by the seafood industry, Blockchain.News reported. 

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DelMonte Adopts Blockchain-Powered Traceability Solutions to Revamp Fresh Food Sector

Fresh Del Monte Produce has invested in Jordanian and UK-based startup Decapolis for blockchain-enabled traceability solutions to facilitate  innovative and best-in-class solutions for its products and services.

Del Monte, a leading vertically integrated producer, distributor, and marketer of fresh and fresh-cut fruits and vegetables, invested a 39% stake in Decapolis with plans underway to roll out a blockchain-powered traceability solution dubbed Decapolis Food Guard (DFG).

Mohammad Abu-Ghazaleh, Fresh Del Monte CEO and chairman noted:

“Now more than ever, consumers are very cognizant of what goes into their food. With this blockchain technology, they’ll know exactly what has gone into the product, and where it has traveled until the moment it was purchased for consumption. We’re excited to begin rolling out this traceability solution to all Fresh Del Monte products.”

From planting up to the distribution level, the blockchain-based solution seeks to get control of assessments at every production stage by using QR codes. Per the report:

“Deploying blockchain technology ensures data remains immutable and QR codes on product labels certify end-to-end traceability. Anyone who scans the QR code will be able to see a complete log of product information from farm to fork.”

By leveraging blockchain, Del Monte seeks to push its technology-driven mission a notch higher. 

On the other hand, Decapolis intends to render a future of healthy living and technology for good. Abedalrhman Habashneh, Decapolis CEO and founder added:

“We remain steadfast in moving towards our vision of becoming the leading global reference platform for compliance and certification for food trade worldwide.”

Meanwhile, the World Economic Forum (WEF) stipulated that blockchain technology was the vaccine and game-changer needed to make things run smoothly in the global seafood supply chain, irrespective of future disruptions. 

This was based on the fact that the coronavirus (COVID-19) pandemic laid the bare knuckles of the inefficiencies and challenges faced by the seafood industry, Blockchain.News reported. 

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Cardano Blockchain to Stimulate Authenticity and Quality of Georgian Wine

To boost Georgia’s global reputation as a leading wine producer, the Cardano Foundation has partnered with the nation’s wine agency to create a public and flexible trace solution powered by the Cardano blockchain.

In a statement, the Cardano Foundation disclosed that the partnership with the Bolnisi Winemakers Association and Scantrust and Georgia’s National Wine Agency would enhance the quality and authenticity of the nation’s wine.

Mel McCann, Cardano Foundation’s vice president of engineering, noted:

“This collaboration will develop a creative, cost-effective, and flexible certification and traceability system, which will provide transparency and authenticity for wineries and customers from the point of harvest to the point of consumption.”

The Cardano Foundation will spearhead the collaboration with individual wineries to get a scalable, shared, and cost-effective platform.

Per the report:

“A pilot program will be expanded in the Bolnisi region, serving both local and export markets. It will include up to 100,000 bottles of wine harvested during the Autumn 2022 period and subsequently bottled during Spring 2023.”

The bottles will comprise a secure and unique QR code that will enable consumers to track the history and authenticity of products. 

With trust and integrity being integral parts of consumer goods, the blockchain-powered traceable solution is deemed a stepping stone toward producing more bottles of wine.

Guram Avkopashvili, the founder of Bolnisi Winemakers Association, stated:

“Our goal is to produce and export 12 million bottles of wine in Bolnisi in 10 years. Currently, we produce a total of 200,000 bottles of wine, which we sell to the Georgian, European, US, Australian, and Chinese markets.”

The blockchain solution will also come in handy in fighting counterfeits at a lower cost.

“People around the world deserve to experience Georgian wine as it is intended, a celebratory and exceptional drink that we have cultivated for over 8,000 years, according to Levan Mekhuzia, the chairman of the Georgian National Wine Agency.

Meanwhile, Cardano founder Charles Hoskinson acknowledged that blockchain technology could revolutionize government structures from the whelms of archaic processes to modern ones, Blockchain.News reported. 

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Carrefour Shoppers in the UAE to Get Farm-to-Shelf Information with Blockchain Technology

The shopping experience of Carrefour customers in the United Arab Emirates (UAE) is expected to be boosted as they will be in a position to track the place of origin of the products they intend to buy thanks to blockchain technology.

Carrefour Shoppers in the UAE to Get Farm-to-Shelf Information with Blockchain Technology

Blockchain-powered food trust solution

The collaboration between Majid Al Futtaim, the Carrefour franchisee, and IBM, is expected to boost shoppers satisfaction levels because the latter will provide a blockchain-based ‘Food Trust’ solution.

Carrefour shoppers will be able to trace the origin of fresh chicken or vegetables by just a simple scan using their smartphones.

According to the announcement:

“By using their smartphone to scan a QR code on products such as Carrefour’s fresh chicken, customers will be able to get immediate access to actionable food supply chain data, from farm to store shelf.”

Furthermore, the product’s history, such as nutrition and temperature data, halal and hygiene certifications, and production process, will be included in the blockchain-based system.

Conscious consumerism

People are continuously advocating for conscious consumerism because they are attentive to detail on what they eat or drink. For instance, knowing how their food was grown and its origin, and whether it was produced ethically and sustainably.

IBM Food Trust was first launched in August 2017 by10 Foundation members to enhance the realization of this objective by using blockchain to solve challenges in the food supply chain.

Carrefour supermarkets in the UAE join Coop Italia in using IBM’s blockchain technology to boost food traceability because the biggest retail chain in Italy deployed this cutting-edge technology in December 2019 to trace the origin of eggs in its supply chain.

Precisely, by leveraging blockchain technology, Coop Italia wanted to have full visibility and transparency of the different players taking part in the production chain involving nearly 2 million hens producing at least 200 million eggs annually.

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