Nueva Pescanova Leverages IBM Food Trust for Supply Chain Traceability

Spanish seafood company Nueva Pescanova has partnered with IBM to utilize the latter’s blockchain-based solution, Food Trust platform, to trace seafood products across the supply chain. 

Tracking Seafood Supply Chain with Blockchain Technology 

IBM announced the collaboration in a press release on Tuesday (June 8, 2021). Accoding to the announcement, Nueva Pescanova already started using the IBM Food Trust platform to track shrimp fishing in Argentina, and Vannamei prawns cultivation in Ecuador. 

By using IBM supply chain network, wholesalers, producers, and retailers can access comprehensive data about the process concerning seafood products in near real time. Also, the use of a blockchain-based solution that cannot be tampered with, will foster trust and confidence in Nueva Pescanova consumers about the company’s products. 

The seafood company further aims to address Global Dialogue on Seafood Traceability (GDST) standards, through the use of the IBM Food Trust platform. According to Nueva Pecanova’s CEO, Ignacio González,

This ambitious project we want to offer our consumers all over the world rigorous and detailed information on the traceability of our seafood products, from their origin until they reach their tables. Now is the time for businesses across the seafood sector to begin addressing the GDST standards.”

More consumers are becoming conscious of the origin of the products they purchase, with emphasis on safety. A 2020 Europe Food Sustainability Study conducted by IBM showed that almost half of the people surveyed “would buy more fish if they were provided with proven and reliable information about its origin, safety and production.” Another IBM survey in different countries showed that majority of respondents preferred brands to guarantee the authenticity of the products they purchase.

Nueva Pescanova becomes the latest company to utilize the IBM Food Trust blockchain network for supply chain traceability. Back in 2020, Norwegian seafood producer Kvarøy Arctic, joined the IBM Food Trust to boost transparency in its supply chain. 

Also in 2020, Norway’s Seafood Association partnered with IBM to leverage blockchain technology to eliminate fraud and food waste in the seafood industry. Food and drink processing giant Nestlé uses IBM’s Food Trust distributed ledger technology (DLT) platform for supply chain traceability.

Outside the food industry, companies such as German clothing manufacturer KAYA&KATO, have collaborated with IBM to use blockchain technology.

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Japanese Conglomerate Taps Blockchain for Plastics Supply Chain Traceability

Marubeni has inked a partnership deal with Circularise in a bid to tap the latter’s distributed ledger technology (DLT) solution for the tracking of materials in its chemicals and plastics supply chain and ensure its partners adhere to sustainable practices, according to a blog post on February 9, 2021.

Plastics on the Blockchain 

According to experts, plastics are one of the most destructive materials that have been manufactured by humans, as it takes hundreds of years for them to degrade when disposed of, coupled with the fact that they contain various carcinogenic and toxic chemicals, including antimony trioxide, phthalates, mercury, bisphenol, cadmium and more.

Now, as part of efforts to foster sustainability and transparency in the industry, Japanese conglomerate Marubeni is forging alliances with Circularise,  a Dutch blockchain company that claims to be focused on helping stakeholders across supply chains to trace raw materials from source to end products.

As stated in a blog post, the partnership deal will see Circularise integrate blockchain technology into Marubeni’s supply chain to facilitate sustainable raw materials sourcing to Japan, while also maintaining the privacy of sensitive data.

Building a Sustainable Society 

While the project has a global scope, the team says it plans to first trial the initiative with Marubeni’s Japanese clients, and if successful, Circularise and Marubeni will weigh the possibilities of floating a joint venture in Japan, to scale the blockchain-based sustainability solution.

Commenting on the project, Terumasa Watanabe, Senior Operating Officer, the Head of Plastics Business at Marubeni reiterated that he firmly believes that Circularise blockchain technology has the potential to provide visibility and enable improved decision making when it comes to sustainable raw material sourcing.”

Circularise, which secured a EUR 1.5 million grant from the European Union in September 2020, says it has been developing its blockchain platform since 2016 and the system has the ability to enable tamper-proof trail of audit for raw materials, while also maintaining confidentiality where necessary.

“By working together Marubeni and Circularise will contribute to the realization of a sustainable society and over the years put all supply chain actors in the position to implement circular economy practices at scale,” added Jordi de Vos, the Founder of Circularise.

Thanks to its immutability property, a vast array of players in various industries are now adopting blockchain technology. As reported by BTCManager on February 3, 2021, Rio Tinto, a leading metals and mining corporation integrated blockchain technology into its operations.

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Russia: Palladium Producer Nornickel Joins IBM’s Responsible Sourcing Blockchain Network

The world’s largest producer of palladium is the latest to join the Responsible Sourcing Blockchain Network (RSBN).

Norilsk Nickel Joins RSBN

According to a report by Ledger Insights on January 16, Russian nickel and palladium mining and smelting company Nornickel has now officially joined the RSBN with aim to tap the solution for nickel and cobalt.

For the uninitiated, RSBN allows its member entities to share data with other selected members and gives them a permanent, non-disputable supply chain record of mineral production to trace and verify responsible sourcing practices in mining.

Per sources close to the matter, all entities in RSBN are assessed every year by RCS Global Group against commodities sourcing requirements as established by the Organization for Economic Cooperation and Development (OECD).

This essentially means that before joining the blockchain platform, Nornickel’s supply chain will be duly audited. The audit would include the company’s mines in Russia to refineries in Finland and Russia.

The company expects that in the future, the emissions or carbon intensity would be added to the blockchain for use by its customers in ESG data for end products that involve the mined minerals.

It is worthy of note that Nornickel is also the founder of Atomyze, a B2B tokenization platform that represents commodities as digital assets, starting with metal-backed tokens.

Commenting on the development, Anton Berlin, VP of Sales and Distribution, Nornickel, noted:

“We believe that the digital technologies of RSBN and Atomyze will create the path for Nornickel and its partners to participate in a circular value chain, tracing commodity flows in near real time as well as replacing cumbersome paperwork.”

Notably, RSBN’s distributed ledger technology (DLT) platform is built on IBM Blockchain and is powered by the Linux Foundation’s Hyperledger Fabric.

Some of RSBN’s other members include the likes of Ford, Volkswagen, Fiat Chrysler, and Volvo. A major focus point for the project is to trace cobalt – a significant component for batteries used in electric cars that are often associated with unethical mining practices.

Mineral Sourcing and Blockchain

As previously reported by BTCManager, blockchain technology’s immutability makes it an ideal fit for the largely fragmented minerals supply chain industry.

In July last year, BTCManager reported that Volvo had invested in a London-based blockchain firm to monitor the supply chain of additional minerals used in the manufacturing of electric batteries.

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Brandmark Uses Blockchain Technology to Track Farm Products From Farm to Store

Brandmark, an Israeli-Japanese startup, utilizes blockchain technology to assist food manufacturers in showcasing their products’ source. It provides customers with transparency by telling them about the ingredients, where they came from, and their process.

Blockchain Technology in Agriculture

Brandmark is a joint venture between Japanese blockchain technology giant EMURGO Ltd and Israel-based Blackbird Ventures.

Blockchain technology is revolutionary in terms of a high level of security. It is a distributed ledger allowing controlled information exchange between many organizations. The blockchain replicates the database identically across all participating stations and thus verifies correctness across the network.

If a node in the network reports something different, the other nodes will not accept this difference and signal a mismatch. Bitcoin – often associated with blockchain – is a blockchain implementation in currencies, but many uses for the technology.

According to Michael Bar-Zeev, vice president of business development at Brandmark, the new platform will help customers view how products are made and provide them with factual evidence of how the effect was achieved to the endpoint of sale. All of these details can be gathered from the product barcode, which can then be scanned with a smartphone, he added.

As supply chains have become global over the years, the ability to track the history, production processes, and location of products and services has become essential. It not only helps gain customer trust but also helps the company gain a competitive edge.

Besides, environmental and social concerns emphasize the need to provide information on the manufacture of products, the carbon content released during the production process, and the possible use of child labor. Products can gain consumer confidence by providing material sources, quality control procedures, and certification labeling data.

Brandmark Growing Clientele

Brandmark’s top customers include Israeli cosmetics company Ahava, an Indonesia-based coffee machine, olive oil producer, and fast-food giant McDonald’s, which uses the technology to track vegetables used in its stores.

The startup also has clients such as Burger King, Nestlé S.A., Cannabis Hydro Shop, and Angel Bakeries.

According to Bar-Zeev, Brandmark’s advantage lies in its strong blockchain roots and its sole focus on the platform. aHe said that they benefit from coming from the field because they come from the blockchain, not just getting into the area. After all, he added, the competition is fair, and there is so much work that no agency can handle that amount of work.

According to the cannabis maker, drug and cosmetic companies are potential targets for Brandmark’s latest offerings. In the future, carmakers, tobacco producers, and textile producers can all be added to a company’s customer list.

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UCC Coffee Integrates IBM-Powered Blockchain Solution for Supply Chain Traceability

UCC Coffee, a UK coffee manufacturer has partnered with fintech company Farmer Connect, to integrate the latter’s IBM blockchain-powered coffee tracking solution to trace one of its coffee brands. Tracking Coffee Supply Chain with Blockchain Technology  According to a report by Verdict on November 26, 2020, the coffee manufacturer has adopted Farmer Connect’s “Thank My

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