Twitter introduces content creator subscriptions

Twitter has announced a major overhaul to its platform, allowing content creators to monetize their posts through a new subscriptions feature. In the wake of mass layoffs and the introduction of Twitter Blue subscriptions, CEO Elon Musk has been spearheading radical changes to turn Twitter into a profitable business. Now, creators on the social media platform can offer exclusive content to paying followers, earning revenue from subscriptions.

The new “Subscriptions” feature allows Twitter users to charge followers a monthly fee “from one of the price points made available by Twitter.” Paid subscribers can then access the creator’s exclusive content, which is not viewable to the public. Twitter has partnered with payments processor Stripe to payout creators on the platform.

Under this new feature, creators will be allowed to keep 97% of the revenue up to $50,000 in lifetime earnings, after which the revenue split will be dropped to 80%. However, the revenue share will begin only after the users earn the minimum threshold of $50. The subscription services are non-refundable even if a creator’s Twitter account gets suspended for any reason. In such scenarios, users are required to manually unsubscribe to avoid auto-monthly payments to inactive Twitter accounts.

This latest user-centric update from Twitter is targeted at improving follower engagement and creating new revenue streams on the social media platform. It is expected to be welcomed by members of Crypto Twitter who have gained credibility and a significant following on the platform through years of posting.

Elon Musk’s ongoing initiatives to redesign Twitter will also include artificial intelligence (AI) to combat misinformation on the social media platform. Despite warning against the development of AI due to societal concerns, Musk reportedly purchased nearly 10,000 graphics processing units to build the upcoming AI tools.

With this new feature, Twitter is following in the footsteps of other social media platforms such as Patreon and OnlyFans, which allow content creators to monetize their content through subscriptions. The move comes as part of Twitter’s strategy to turn the platform into a profitable business, following years of losses.

However, the introduction of subscriptions has been met with some criticism from users, who argue that it is yet another way for Twitter to extract money from its user base. Critics also worry that this move will further divide Twitter users between those who can afford to subscribe to creators and those who cannot.

Despite the concerns, Twitter’s move towards monetizing content creators could prove to be a significant step towards profitability for the social media giant. Only time will tell if this new feature will be successful in achieving its goal of improving follower engagement and creating new revenue streams on the platform.

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Twitter introduces content creator subscriptions

Twitter has announced a major overhaul to its platform, allowing content creators to monetize their posts through a new subscriptions feature. In the wake of mass layoffs and the introduction of Twitter Blue subscriptions, CEO Elon Musk has been spearheading radical changes to turn Twitter into a profitable business. Now, creators on the social media platform can offer exclusive content to paying followers, earning revenue from subscriptions.

The new “Subscriptions” feature allows Twitter users to charge followers a monthly fee “from one of the price points made available by Twitter.” Paid subscribers can then access the creator’s exclusive content, which is not viewable to the public. Twitter has partnered with payments processor Stripe to payout creators on the platform.

Under this new feature, creators will be allowed to keep 97% of the revenue up to $50,000 in lifetime earnings, after which the revenue split will be dropped to 80%. However, the revenue share will begin only after the users earn the minimum threshold of $50. The subscription services are non-refundable even if a creator’s Twitter account gets suspended for any reason. In such scenarios, users are required to manually unsubscribe to avoid auto-monthly payments to inactive Twitter accounts.

This latest user-centric update from Twitter is targeted at improving follower engagement and creating new revenue streams on the social media platform. It is expected to be welcomed by members of Crypto Twitter who have gained credibility and a significant following on the platform through years of posting.

Elon Musk’s ongoing initiatives to redesign Twitter will also include artificial intelligence (AI) to combat misinformation on the social media platform. Despite warning against the development of AI due to societal concerns, Musk reportedly purchased nearly 10,000 graphics processing units to build the upcoming AI tools.

With this new feature, Twitter is following in the footsteps of other social media platforms such as Patreon and OnlyFans, which allow content creators to monetize their content through subscriptions. The move comes as part of Twitter’s strategy to turn the platform into a profitable business, following years of losses.

However, the introduction of subscriptions has been met with some criticism from users, who argue that it is yet another way for Twitter to extract money from its user base. Critics also worry that this move will further divide Twitter users between those who can afford to subscribe to creators and those who cannot.

Despite the concerns, Twitter’s move towards monetizing content creators could prove to be a significant step towards profitability for the social media giant. Only time will tell if this new feature will be successful in achieving its goal of improving follower engagement and creating new revenue streams on the platform.

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Twitter Enables Monetization for Creators

Tesla CEO Elon Musk has made significant changes to Twitter since taking it over, including mass layoffs and the introduction of Twitter Blue subscriptions. Now, Twitter has enabled monetization for creators through a new subscription service, allowing them to charge followers a monthly fee for access to exclusive content.

The feature is targeted at improving follower engagement and creating new revenue streams on the social media platform. Known as “Subscriptions”, Twitter users can charge followers a monthly price from one of the price points made available by Twitter. Once paid, subscribers can access the creator’s exclusive content, which is not viewable to the public.

To incentivize creators, Twitter will allow them to keep 97% of the revenue up to $50,000 in lifetime earnings, after which the revenue split drops to 80%. Twitter has partnered with payments processor Stripe to payout creators on the platform.

However, the revenue share will only begin once creators earn the minimum threshold of $50. Additionally, subscription services are non-refundable, even if a creator’s Twitter account gets suspended for any reason. In such scenarios, users are required to manually unsubscribe to avoid auto-monthly payments to inactive Twitter accounts.

The introduction of content creator subscriptions has been welcomed by members of Crypto Twitter, who have built credibility and a massive following on Twitter over the years.

Musk’s ongoing initiatives to redesign Twitter include using artificial intelligence (AI) to detect and deter misinformation on the platform. Despite previously warning the world against AI development due to societal concerns, Musk has reportedly purchased nearly 10,000 graphics processing units to build the upcoming AI tools.

The move towards monetization for creators is part of Musk’s efforts to turn Twitter into a profitable business. The company has taken several drastic measures since Musk’s takeover, including mass layoffs and the introduction of Twitter Blue subscriptions. Musk saw the introduction of subscriptions as a much-needed revenue stream for the company, despite resistance from previously-verified individuals who did not want to pay a monthly fee for a blue checkmark on their account.

Overall, the new monetization feature is a step towards greater user-centricity on Twitter, allowing creators to earn revenue from their content and potentially make a career out of it. With the increasing popularity of social media platforms as a source of news and information, Twitter’s move to enable monetization for creators could help to promote citizen journalism and provide more diverse perspectives on global events.

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Substack Plans to Start Accepting Bitcoin Payment for Digital Subscriptions

Substack online publishing platform has revealed that it will start accepting Bitcoin as a payment method for a select number of its publications.

The New York-based online publishing platform has partnered with Bitcoin payments processor company OpenNode to enable the new program.

OpenNode announced on Monday, August 23, that it had integrated its API to allow both on-chain and Lightning payments on the Substack platform. While OpenNode will use the Lightning Network to process faster payments, another option will be to make payments “on-chain” without Lightning.

The Lightning Network allows faster transaction times and lowers the costs of such transactions by skirting the main Bitcoin blockchain. Substack recognised the network as making faster payments than credit cards.

Substack’s over 500,000 paying subscribers will be able to pay using Bitcoin through the Lightning or on-chain payment networks.

Substack, which prominent investors, including Andreessen Horowitz, will begin enabling Bitcoin payments – starting with select crypto publications—as a form of payment for those publications’ subscribers worldwide. The company said that it would explore the broader availability of Bitcoin payments depending on feedback and demand.

People use Substack to launch newsletters covering everything from cryptocurrency to comic books. Although some Substack newsletters are free, the platform allows writers to set up subscription publications and charge readers for consuming content.

João Almeida, co-founder and CTO at OpenNode, talked about the new development and said:

“Our partnership will allow content creators across the Substack ecosystem to accept Bitcoin payments and retain earnings in bitcoin or convert to preferred currency. Writers and podcasters have flocked to Substack to regain creative and financial freedom, and bitcoin is a natural fit.”

Bitcoin Gains Popularity

The move by Substack signals a rising interest in cryptocurrency from publications.

In April, TIME Magazine allowed readers to buy its digital subscriptions with Bitcoin and other 31 cryptocurrencies. TIME partnered with Crypto.com to facilitate the initiative.  

During that time, TIME’s Chief Technology Officer, Bharat Krish, stated that accepting cryptocurrency as a payment method came from TIME’s digital transformation commitment to embrace new technologies and working closely with innovative firms like Crypto.com to bring its ideas into fruition.

Bitcoin is becoming an increasingly popular payment option among several firms across many industries, allowing customers to use crypto as an official payment method for their goods and services.

Image source: Shutterstock

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