Singapore-based blockchain and multimedia digital entertainment group Digital Entertainment Asset Pte. Ltd (DEA) will be launching the first NFT, known as the ‘Land NFT,’ for its PlayMining Verse metaverse project.
The Land NFT designed by renowned manga artist Fujiwara Kamui is part of the artist’s metaverse – the Fujiwara Kamui Nation – which is a member of the PlayMining metaverse.
The Land NFT will provide its owners with citizenship for the Fujiwara Kamui Nation.
The concept of the Fujiwara Kamui Nation is as the ‘genesis of the earth – a world where gods and goddesses coexist with humans.’ In this nation, various gods and goddesses are working together with faithful humans to try to create an ideal world.
Land NFTs will be available for sale on the DEA’s NFT marketplace in spring 2022.
PlayMining is among the fastest-growing NFT game platforms within the GameFi industry. The platform brings forth a range of services including PlayMining games and NFT marketplace. Powered by the platform’s native DEP (DEAPcoin) token, PlayMining Verse aims to directly connect creators and users while leveraging the fundamentals of GameFi. The platform grew exponentially in 2021, crossing over 2.3 million registered users from Japan, the Philippines and Indonesia.
According to the DEA team, the PlayMining Verse will consist of several ‘creator nations.’ The DEA team has also clarified that the Land NFT launch is just the beginning of an exciting lineup of amazing NFTs from different creator nations featuring renowned artists.
A spokesperson from DEA said,
“We are convinced that the metaverse project is unique and unparalleled in its focus on the creativity of creators coming from Japan – one of the world’s leading creator producing countries. The sale of the Land NFT is an important step in realizing DEA’s vision of protecting the rights and sharing the benefits of creators.”
About Fujiwara Kamui
Fujiwara is a Japanese manga artist. He made his professional debut with Babel no Rakuen in 1981, making a splash in the manga world with his detailed art style. He gained widespread popularity by publishing short-form manga in various magazines. He is best known for works such as ‘Raika’ (written by Terashima Yu), ‘Dragon Quest Retsuden: Emblem of Roto’ (written by Kawamata Chiaki) and ‘Seirei no Moribito’ (written by Uehashi Nahoko).
About DEA
DEA is a Singaporean company founded in August 2018. On April 8, 2020, the company’s first developed cryptocurrency – DEAPcoin – got listed on the OKX cryptocurrency exchange. DEA also released its first game, JobTribes, a card trading battle game, as well as the ‘NFT marketplace by DEP,’ a marketplace for trading NFTs.
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Honami Soeda
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
January 28, 2022 – Tortola, British Virgin Islands
GameFi unit DeFi Land is pleased to announce its land NFT seed sale. A total of 7,500 DeFi Land seeds will be made available for sale, distributed via the project’s website and the Magic Eden platform.
Blockchain gaming-oriented investors continue to take an interest in projects that combine decentralized finance with gaming in a GameFi effort. DeFi Land is one such project, as it provides an agricultural game setting where various aspects of decentralized become gamified. While players can earn money by playing the game, DeFi Land serves as an educational platform for newcomers to decentralized finance.
DeFi Land now enters a new chapter by introducing the DeFi Land seeds, which are NFTs on the Solana blockchain. The gen-zero NFT launch – split into two phases – is the first chance for players to earn core NFTs necessary to unlock the ecosystem’s play-to-earn functionality, coming in late Q1 2022.
As such, these core NFTs are both collectibles and gain utility as they provide access to various mini-games to be played in the DeFi Land ecosystem.
Every core NFT pairs with one mini-game, ensuring players only require one NFT to begin earning. It is a solid way to democratize access to the play-to-earn features of DeFi Land. Additionally, every NFT has its own rarity and specific attribute to help holders unlock greater rewards and more income. Moreover, the core NFTs have three or more attributes giving a distinct advantage in the corresponding mini-game.
All seed NFTs need to be watered for 30 days by using DeFi Land Token (DFL). Once the plant matures, it will provide gen-zero utility NFTs. All DFL spent on watering seed NFTs will be burned by the DeFi Land team, which results in a circulating supply reduction of up to six percent.
Moreover, harvesting the plant daily will provide four gen-zero NFTs with the highest chance of receiving a rare item. More information on the rewards is found here.
In late 2021, DeFi Land secured $4.1 million in funding from several dozen investors. Participants include Animonca Brands, FTX, Alameda Research, NGC Ventures, Solana Foundation, Gate.io, Jump Capital and many others. Such outspoken support from investor heavyweights confirms there is tremendous market potential for GameFi projects capable of bringing gamers to the DeFi industry.
DeFi Land announced its public testing phase on December 22, 2021, after reaching first place at Solana’s Hackathon in the summer. That public test came on the heels of a closed beta test with 3,000 authenticated users. The public testing further confirms DeFi Land’s commitment to delivering products and achieving goals rather than building anticipation.
DFL holders soon will be able to stake it in the single-sided pools with flexible and locked periods of time. They will be receiving instant rewards in tokens, in-game items and future NFT drops.
Players can play mini-games for prizes, farm for produce, exchange tokens and much more.
About DeFi Land
DeFi Land is a multi-chain agriculture simulation web game created to gamify decentralized finance. The game aggregates all decentralized finance platforms, turning them into a hybrid play-to-earn game and DeFi interface for Solana and other chains.
Contact
Erwin at DeFi Land
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
DeFi-focused crypto wallet by Ambire is launching its much anticipated governance token on the Huobi exchange.
Ambire Wallet is a new-generation, non-custodial and open-source smart wallet that offers its users easy access to DeFi, enhanced user experience and a focus on security. The Ambire Wallet was released in December and currently has more than 45,000 accounts holding over $22 million worth of assets in their wallets.
Ambire Wallet will be governed by its own governance token called WALLET. Early users of the wallet are already accruing WALLET as airdrop rewards based on the amount of funds they are holding in their wallets. The token will become claimable shortly after its public release.
A total of 0.6% of the token supply is launching on January 29, 2022, exclusively on Huobi, one of the world’s major digital asset exchanges. The token will be offered during a Primelist event on the Huobi platform.
Starting at 20:00 (UTC+8) on January 29, 2022, Huobi users will be eligible for an allocation at the opening price if they lock in and trade assets for allotted tickets during the event period. Other users not participating in Primelist can also purchase WALLET tokens on Huobi Global after the listing.
Among Ambire Wallet’s features are batching transactions and simplifying protocol approvals to avoid unnecessary transaction fees, gas management automation, Trezor and Ledger hardware wallet support and much more. The wallet has also integrated popular DeFi protocols such as Aave, Yearn and SushiSwap, and wallet users can start using these protocols in just a couple of clicks on Ethereum, Fantom, Avalanche, BSC and Polygon with layer twos and other networks coming soon.
About Ambire
Ambire (formerly AdEx Network) is the company that develops the new-generation solution for digital advertising Ambire AdEx and a DeFi-focused crypto wallet, Ambire Wallet.
Ambire AdEx originated in 2017 as a decentralized ad exchange for digital advertising – the experience from making Ethereum and DeFi accessible to everyone later on led to the creation of the Ambire Wallet, and subsequently evolved into a full protocol for digital advertising. To date, the Ambire AdEx platform has more than 17,000 registered users.
Ambire Wallet is a full-featured cryptocurrency wallet for anyone – from the absolute beginner to the crypto and DeFi pioneers. It brings a number of innovative features like automatic gas management, hardware wallet support and much more. With Ambire Wallet, anyone can easily benefit from the crypto and DeFi industries without dealing with complicated interfaces or concepts.
Learn more here.
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Vanina Ivanova, CMO of Ambire
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
Globally-respected 3D artist Gal Yosef is excited to launch his Meta Eagle Club NFT collection. More importantly, the launch is backed by Eden Gallery, an internationally acclaimed gallery for its high-end curation of artwork.
Gal Yosef is a well-known name in the 3D art and NFT community. He is the artist behind the Crypto Bulls Society collection – which sold out immediately upon launch and generated over $50 million in primary sales and market auctions. Furthermore, Gal has worked with Justin Bieber, DJ Steve Aoki and others. A one-of-a-kind NFT created through such collaborations sold at Sotheby’s for $214,000.
Many consider Gal Yosef to be one of the most influential role models in 3D NFT art, making the launch of his upcoming Meta Eagle Club NFT collection all the more exciting. The collection will feature Yosef’s much-appreciated and well-liked detailed, lifelike cartoon-style avatars.
The collaboration between Gal Yosef and the internationally acclaimed art gallery Eden Gallery is a crucial turning point in the NFT industry. Projects from accredited artists are taking center stage. Eden Gallery and Gal Yosef will bring a new vision to NFT art through the Meta Eagle Club and their combined curation skills.
As the first installment of a series of Gal Yosef’s own collections, Meta Eagle Club features a digital art world named Galyverse. The first collection in the Galyverse spans 12,000 captivating eagle avatars.
The choice for the eagle is straightforward, as Gal Yosef explains,
“I was searching for a character that could help portray a charismatic avatar but also one that’s warm and inspiring to others. Depicted as a symbol of freedom in so many different cultures, eagles, out of the entire animal kingdom, also represent the strong and brave-hearted. Working on the wings and feathers allowed me to soar and explore new heights in 3D art.”
The Meta Eagle Club wants to merge upscale art with community building, exclusive physical gallery events and an evolving artistic vision. Moreover, the collection will support NFT collectors by bringing physical artwork to Eagle avatar owners. That process is made possible with the help of Eden Gallery and its cutting-edge NFT studio RNSNC.
Other benefits collectors can look forward to will include VIP flights around the globe and to-be-announced aviation-related experiences.
The sale event for Meta Eagle Club will start soon. Interested parties can find more information on how to get whitelisted and how the event timelines shape up on the official Galyverse website, the Galyverse Discord, Instagram and Twitter.
About Gal Yosef
A self-taught prodigy in the field of 3D art and digital sculpting, Gal Yosef specializes in reimagined designs of well-loved cartoon characters and avatars forged from his own imagination. A curiosity and passion for painting and drawing inspired Gal to begin experimenting with 3D design when he was just 12 years old. Gal Yosef’s art continues to evolve in the style of his latest pieces, depicting a darker, avant-garde version of an imagined cartooniverse.
Gal has evolved his career, from a digital studio owner who specialized in 3D art, into a recognized gallery-proven artist, who was one of the most talked-about artists at the last Art Basel in Miami.
About Eden Gallery
Since its foundation in 1997, Eden Gallery has evolved into one of the largest global network of high-end art galleries. Collectively, Eden artists represent and promote contemporary optimism and a colorful view of life.
Eden offers premiere gallery spaces, including locations in New York, London, Miami, Mykonos, Aspen and opening soon in Dubai.
About RNSNC
RNSNC (‘renaissance’) is the new age of art. Its mission is to connect art, tech and luxury, connecting like-minded individuals to the new age of art. Operating worldwide and collaborating with some of the biggest names in the industry, utilities and benefits are plentiful.
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Gal Yosef
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
Crypto investment platform BitMEX today announced the launch of BitMEX Academy, a multimedia crypto education platform that will offer a new way to learn about crypto for beginner and expert traders alike.
BitMEX Academy will bring together the greatest minds in the industry to share knowledge on cryptocurrency, blockchain technology, trading fundamentals and other topics essential to success in the crypto markets.
In the coming weeks and months, BitMEX Academy will launch the following.
Distinguished lectures – Inspiring talks from the leading minds in crypto, starting with legendary crypto market maker Justin Chow (formerly of Cumberland DRW).
Interactive courses – Covering everything from blockchain, to how to trade derivatives on BitMEX. These courses will set a new standard for crypto education.
Guest speakers – Casual conversations with the most notable innovators in the world of crypto in video blogs and our podcast series on YouTube.
The library – A rich educational database with everything you need to dive into any crypto topic, featuring a way for the community to also contribute to articles or create new ones.
Community – A way to connect, support and level up your knowledge with like-minded individuals starting with the Academy Discord channel.
The Academy’s full curriculum will be going live throughout Q1 and Q2, and users will be able to sign up for courses, check out and contribute to articles in the library and sit in on exclusive distinguished lectures from many of the top names in the industry.
Lawrence Linker, provost of BitMEX Academy, said,
“Crypto adoption has the potential to grow from a few hundred million to over a billion users in the next few years – but we will never get there without establishing ways for people to deepen their knowledge with world-class educational resources. BitMEX is investing in the Academy to help address this, and we are creating an open, welcoming community space dedicated to learning about the future of finance.”
Alexander Höptner, CEO of BitMEX, said,
“Those of us who are already immersed in crypto often forget that there are many others who are clamoring to learn more but are unsure of where to turn and intimidated by the sheer amount of information out there. BitMEX Academy will evolve into a central gathering place for people – no matter their level of knowledge – to come together and build practical crypto knowledge.”
Start learning now on the BitMEX Academy website, and join the Academy community on Discord here.
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Taylor Bossung
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
The sudden birth of HeritageDAO (HDAO) was the response of the crypto industry to the unfortunate news that two national treasures in South Korea are coming out to an auction as a desperate measure of one art museum to survive the Covid-19 pandemic. A practice that is highly controversial anywhere in the world, this is the first time and potentially the only time in South Korea to see national treasures out in an auction.
National treasure number 72 (계미명금동일광삼존불입상 – gilt-bronze standing Buddha triad with the inscription of Gyemi year’) and number 73 (금동삼존불감 – the portable shrine of gilt-bronze Buddha triad) are Buddhist artworks from the year 563 and 11th century, respectively.
HeritageDAO aims to buy these national treasures and have the seller custody the originals in Korea while HDAO one, fractionalizes and sells 49% of ownership in the form of non-fungible tokens and two, keep 51% to HDAO.
National treasure number 72 – 계미명금동일광삼존불입상 – gilt-bronze standing Buddha triad with the inscription of ‘Gyemi year’
National treasure number 73 – 금동삼존불감 – portable shrine of gilt-bronze Buddha triad
HDAO as a collective whole is to protect, collect, share and enjoy the essence of cultural heritage, covering both monetary and non-monetary aspects in all ages throughout the world. In collaboration with Crayon.Finance, an Animoca Brands and Brinc-backed company, HDAO was initiated by an anonymous expert in the fields of ancient and modern arts over a cup of tea on a Sunday afternoon just four days before the K auction taking place for the national treasures.
Community members began donating to the treasury on January 26, 2022, and the raise intends to continue into early February to either win the auction directly or win back the treasures from the winner of the auction.
National treasures are hard to sell due to the reporting duties that follow the buyer from the government to keep the condition of the treasures mint. Often, it is illegal to export national treasures out of the country as with the case of South Korea.
With limitations, HDAO believes that these national treasures are heavily undervalued with a limited number of transactions taken in the past. However, the transfer of value is borderless once the ownership is minted in the form of non-fungible tokens, and fractional ownership allows more retail collectors to engage with the buying and selling of treasures.
The ancient and modern art industry is the ideal target for DAO governance because the transfer of value is not limited to the location of the original asset once the NFT is minted over the ownership and/or intellectual properties.
The DAO governance structure means HDAO is uniquely positioned as a partner for museums across the globe to tap into the potential of the crypto and NFT space. With most museums having only a very limited understanding of how blockchain works, HDAO provides a novel opportunity for those organizations to quickly gain access to the crypto space and its audience, as well as benefit from global liquidity.
Leon Kyoungnam Kim, CSO of Crayon.Finance, said,
“With non-fungible tokens unlocking a new dimension of possibilities to assets such as national treasures, and [with] DAOs … consistently growing and engaging the communities around the assets of interest, the future of the art industry – both ancient and modern – could very well be powered by NFTs and run by DAOs.”
About HeritageDAO
HeritageDAO as a collective whole is to protect, collect, share and enjoy the essence of cultural heritage, covering both monetary and non-monetary aspects in all ages throughout the world via the power of blockchain and non-fungible tokens.
Contact
Leon Kyoungnam Kim, CSO of Crayon.Finance
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
As a business active in the world of blockchain and cryptocurrency, figuring out the next marketing strategy remains crucial. Reaching a global audience requires an ongoing shift of ideas and plans to make the most of the tools at one’s disposal. The following crypto marketing trends will shape the landscape in 2022.
Metaverse and NFT technology are your friends
Every business should pay attention to solidifying brand awareness in the metaverse and NFT industry. The metaverse will be the next frontier to tackle from a crypto marketing perspective. Establishing a presence in the virtual world will become as crucial as it is on the internet or in the real world.
Moreover, metaverses give crypto projects a new start in targeting audiences through different methods. One example is the advent of GameFi protocols – a combination of gaming and decentralized finance within the same ecosystem. Metaverses provide the visual elements required for gaming while introducing users to decentralized finance concepts such as the popular play-to-earn model.
Additionally, in-game items are created as NFTs – or non-fungible tokens – to introduce a degree of scarcity to every item, as they are all unique. Every user in the metaverse can acquire these NFTs to personalize their experience and directly engage with your brand. Innovative technologies elevate crypto marketing efforts to a new level.
Influencer marketing keeps growing
There is a certain appeal to influencer marketing that one cannot replicate via other means. Finding the right crypto bloggers or social media ‘celebrities’ to represent your brand can be incredibly successful. The influencer marketing industry was projected to be worth $13.8 billion in 2021, with further growth expected in the years to come.
Сrypto projects exploring the influencer marketing option need to set clear boundaries for what they want to achieve, including the following.
Defining the audience before the campaign begins.
Finding the correct platform for integrating the advertising campaign.
A catchy yet concise format for submitting the advertising message.
Avoid wasting marketing budget by regularly checking the performance of campaigns.
At Cointraffic, we prioritize all of these steps to ensure our clients get the most bang for their buck when running a crypto marketing advertising campaign.
Search engine optimization
Discoverability on the internet is a powerful tool, but not all crypto projects succeed in achieving this level. Even though search engine optimization is one of the oldest and most useful ways to enhance digital marketing, it is an ever-changing landscape. Search engines deploy different algorithms to ‘rank’ content and help crypto projects gain visibility.
Marketers need to stay on their toes to focus on the user experience and openly engage with the community. Prioritizing the user experience will prove essential. An empowering user experience will ensure visitors return to your brand and help it gain more momentum. That makes it essential to any crypto marketing effort.
User feedback is a currency
On the same topic, user feedback – and the worth-of-mouth nature of sharing experiences – is a social currency many crypto projects tend to overlook. Gaining the trust of users is critical in the ever-competitive marketing landscape. Collecting feedback and engaging in an open dialogue are top priorities. Every brand needs to create a communication channel between themselves and their clients to maximize the potential of word-of-mouth marketing.
Optimize your website for all devices
As more internet users explore websites on mobile devices, it is essential to optimize your website accordingly. While a page may look good on a computer, that doesn’t guarantee the same user experience on a phone or tablet. Therefore, optimizing a website for all types of devices is mandatory. Google’s report, called Core Web Vitals, provides multiple guidelines to check all of the right boxes.
One crucial aspect of website optimization is page load speed. Visitors will not wait five seconds or more to open a page. Therefore, crypto projects need to captivate the audience quickly, and the faster a page loads, the higher the chance of succeeding in that mission.
Foundations are still essential
One final aspect to consider is the traditional foundation that makes crypto marketing so successful. Banner advertising and press releases are staples in crypto marketing. Cointraffic has years of expertise in press release services and banner advertisement placements to help crypto projects grow their audience.
The dedicated team at Cointraffic will help clients compose the proper media plan for their needs, monitor the campaigns and optimize these efforts when the time is right. With Cointraffic, you can combine these powerful traditional marketing tools with new technologies and platforms.
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
Through a series of articles uploaded on Binance Blog, Binance CEO CZ shared his opinion on some of the most pertinent topics within the crypto industry. In this article, CZ shares about Binance’s proactive and collaborative approach to regulations, and how user protection has helped in Binance’s success.
Why Binance embraces regulations
Some people may say, “Regulation is bad for crypto.” Please don’t hold such a simplistic view. Good regulations will be good for crypto. Bad regulations will be bad for crypto. Having good regulations that protect consumers while encouraging innovation is important for the growth of the industry.
There are also people who believe that Binance “grows big by being crazy, Wild West or unregulated.” Nothing can be further from the truth. When you deposit your hard-earned money with an exchange, what would you do first? You research and find an exchange that other people – and yourself – can trust. Being trusted by users is the best and only way to grow. In most places in the world, being a regulated platform increases that trust for everyone.
There are many reasons that we at Binance want regulations. Let me go through them.
Firstly, regulations would facilitate mass adoption. Today, I’d estimate crypto adoption to be about five-percent globally. This means that we are still in the early adopter phase of crypto. Many of these early adopters are comfortable with depositing money with an offshore exchange they trust. But for the remaining 95% of people – the mass adopters – they would typically prefer using an onshore, licensed exchange with a local office and/or presence. Therefore, having a license allows us to attract the 95% at a faster pace.
Secondly, regulations allow for better integration with banks. I know some diehard crypto OGs will hate this point. They want to only live on a fully decentralized crypto utopian island. But the truth is, that’s a very small island. Today, 99.9% of money is still in fiat. And the five-percent of people who have crypto typically only have a small portion of their wealth in crypto. For the crypto industry to grow, we need fiat on and off-ramps. We need to build bridges between crypto and fiat. For this, we need to integrate with traditional financial systems, banks, payment services, etc. – and for that, we need licenses.
There are a few more reasons.
Today, given our market presence, most regulators who are willing to talk to industry players typically talk to Binance first. Compared to other industry peers, our voice is usually heard first, and our opinions are usually taken with a heavier weight. In this way, we can influence regulations to the best extent we can for the good of the industry.
We love to share our best practices that have made users trust us – from the fundamentals of KYC/AML to industry-specific measures such as security, wallet management, listing frameworks, customer support and dispute resolution, to even internal employee policies. We hope that by sharing our best practices, we can help to build a healthy industry.
Lastly, in a regulated market, typically only a few large players remain. We welcome more exchanges in the space, but we sometimes get frustrated when small exchanges employ tactics that hurt users. We want to see those stopped.
There are some challenges to regulation. Most regulations mean some level of restrictions, which can limit access for some users, for example. Overregulation or poorly designed regulation will kill the industry in the local market, and hence make the local market miss out on the next fintech evolution. But good regulation that has been carefully designed and tailored will allow the industry to grow faster – not slower.
For all the reasons above and many more, Binance welcomes regulations in the industry and has always worked collaboratively with regulators all over the world.
What makes Binance successful
For something to succeed, you need to do 1,000 things relatively well – plus a lot of luck. For something to fail, you just need to do one thing poorly, even after you did the other 1,000 things relatively well. Having said that, the world is not that complicated. I believe the 1,000 things can be largely grouped into three categories – users, service and product. While these are not unique to Binance, they certainly add up to our ‘USP.’
Firstly, values.
Most platforms say they protect users. But values are not something you say – it’s something you do. So, let’s start with examples of what Binance did (that others didn’t).
Binance was the first platform to support exchange-based airdrops and forks. Before that, you had to withdraw your coins back to your own wallet, wait for the airdrop or fork to happen and then get the second coin before you deposit your coins back to an exchange.
At Binance, we said – we will save you all that trouble. We will handle the fork or airdrops and just credit it to your account. Not only did this save trouble for some but it also allowed many non-tech-savvy users to enjoy airdrops and forks. This retained users so well that other exchanges copied us shortly afterward, making the industry more consumer protection oriented.
There are numerous other examples of Binance upholding our ethos of protecting users. Binance is the first exchange to help users retrieve non-supported tokens they sent by mistake – which is a very expensive operation to do effort-wise.
Binance helps users to track funds even if it was done on the Binance exchange, such as DeFi. And there was also an example of Binance covering user losses due to technical glitches at a data center. The list goes on and on, but you get the point. Protecting users costs time and money, but we believe it is the right thing to do and is the best way to attract and retain users. We encourage other exchanges to do it as well.
Secondly, service.
Once you’ve attracted users to your business, you have to retain them, and I believe that service is the greatest retention tool.
Before Binance, if you submitted a support ticket on an exchange, you would be lucky to get a response in two weeks. For Binance, we set out to change that. Guess what? Our users loved it and flocked to us. Then the industry was forced to follow, so we like to believe that we helped to improve the service standards in the crypto industry.
Today, Binance supports live chats, and users can usually get to a first response within minutes, in no less than 12 languages. Still, there is a lot more to cover, and we are constantly working on improving that.
In addition to helping users with Binance, our help desk also helps users with non-Binance related issues, to the extent we can. As mentioned earlier, Binance is the first exchange to help users recover coins they sent by mistake. This is operationally a very expensive task, in terms of man-hours that need to be done on the exchange side. It typically involves extracting a private key out of a secure environment and performing some custom operations on it. Very time-consuming – but it is worth the investment for us.
Even for DeFi rug pulls on Ethereum, Binance will help track the funds for users, even if they don’t flow to Binance. This means that sometimes people write headlines – like ‘Squid Coin rug pull on Binance‘ – even if we weren’t involved. This can hurt our reputation, but we do it for the users that have been affected.
The list goes on and on. Not every user knows everything, but the little bits they know adds up.
Thirdly, product.
When we were about to start Binance, many people told me, “Don’t do an exchange… It’s done to death… The market is saturated… You won’t replace the existing players…” – and the list goes on. But when we looked at the market, we thought, “There is a lot of room for improvement.”
Speed
Performance is a product feature. Binance’s matching is faster than other exchanges, even today. When you place orders on Binance, you can notice a faster response even just by the human eye. When it comes to API performance, Binance’s APIs are the fastest and most stable in the industry.
Coins
The crypto exchanges that existed in 2017 were mostly ‘Bitcoin exchanges.’ They focused on converting local fiat currency into Bitcoin. Even some major exchanges didn’t list ETH. Very few exchanges listed more than a dozen coins. And ICOs were all the rage in 2017. Many new coins were created. People wanted access to them. There were very few liquid marketplaces for them. Binance supported many coins and filled that demand.
Fees
Binance charges 10 times lower fees than other exchanges when we started. Today, we are still the lowest fee exchange in the world. In the future, we expect to further lower our fees.
International
There were two large exchanges supporting a decent number of coins in 2017 – Poloniex and Bittrex. Both were ranked high in trading volume when we started in 2017. When we looked at the two exchanges, they were highly catered toward US users. They only offered an English interface – no other languages were supported. Both companies were based in the US. We wanted to serve the rest of the world.
Binance supported nine languages within the first month and has expanded to 31 languages today. Our customer support supports 12 languages today – far more than any other platform.
In summary, there is no secret sauce to building a successful exchange. You have to abide by your values, build a good product and service your users. To that end, I want to thank all of the Binance team, including Binance Angels for their hard work, dedication and contributions they have made.
Lastly, we are by no means perfect. We try very hard to abide by our values and are constantly improving our products and services. Please don’t hesitate to give us your feedback. And we thank you for your unwavering support and your company in our journey toward a world with better money.
About Binance
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users and features an unmatched portfolio of cryptocurrency products and offerings, including trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions and more. For more information, visit the website.
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
Carola Morena, a Madrid-based company dedicated to boosting music and finding new talents, is seeking to improve the music industry as its token presale nears. The company is passionate about music and helping artists on their musical journey.
The project has its token presale on January 27, 2022. Buyers interested in the presale tokens can do so through the Carola Morena DApp. Notably, it will be available soon on the project’s official website.
Carola Morena is refreshing the entertainment industry
Carola Morena believes that music should be based on reliable and secure software technology. To accomplish this, they created their BEP-20 token on Binance Smart Chain. The project will also reward holders who help in creating quality music and discover new artists.
Carola Morena reinvents the concept of leisure for concertgoers. It combines a versatile, exclusive space with an extraordinary gastronomic experience. The euphoria of the dance floor, the high-quality KV2 sound system and the awe-inspiring lighting combine in the massive arena to redefine Madrid’s nightlife.
The token’s revenue will promote musical shows, DJ events and promotions, as well as other events at Madrid’s iconic Principe Po train station. The massive complex in the heart of Madrid provides a multicultural space for music lovers.
The renovated 32,722 square feet space is inspired by New York and includes a ‘healthy corner’ and exclusive VIP sections. The complex generates a one-of-a-kind environment, elevating Carola Morena to a reference establishment in the entertainment industry.
From the Carola Morena academy to the world
The Carola Morena Academy is supported by the Carola Morena Music token, whereby artists can get into the program by selection. Artists will enter the program through a selection process of which holders will be part.
Each year, the project will choose different categories and styles. It will then provide 24 artists – individuals and groups – with a real-life opportunity. Selected performers are then assigned to one of two categories – talent cultivation or talent drive. Here, they will assist musicians by producing their first professionally released song. They may also expand their previously existing portfolio – or both.
In addition, 10% of ticket purchases for musical events will be converted to BUSD and sent to the liquidity pool. This approach should raise the native coin’s price floor. Each year, the team expects that roughly $500,000 will come to liquidity for Music CMM. As a result, the token’s market value will benefit.
Carola Morena distributes 40% of the earnings from signing and promoting artists to its artists. On PancakeSwap, some royalties help to boost liquidity. As a result, they can reduce price volatility and make token trading more frictionless.
About Carola Morena
Carola Morena reinvents the concepts of nightlife, gastronomic experience, artistic expression, musical production and event organization. They aim to become the benchmark of the cultural panorama in Madrid. It features sound and lighting systems exclusive to the hotel. There are also gastronomic presentations by the finest chefs and performance and musical arts. Music events and experiences in a multidisciplinary space will also come alive.
To learn about the project and connect with the community, check out their social platforms below.
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
The blockchain industry is filled with users who consistently earn and those who always lose. One factor distinguishing the winners from the losers is that they use crypto tools available in the market. There are different types of tools that can be useful to active users of cryptocurrency markets. Some of these can be a big help to digital asset investors.
In this guide, we will provide you with what powerful tools can be more effective to blockchain traders.
Digital wallets
A cryptocurrency is a digital or virtual currency secured by cryptography, which makes it nearly impossible to counterfeit or double-spend. So technically, it can’t be touched or held, but it does not mean it has to be easily accessible. This is where wallet software comes in.
According to a study published in Singapore Management University,
“Unlike the traditional wallet, a cryptocurrency wallet simply keeps access information for cryptocurrency so that a user can securely and quickly transact using their digital assets. An effective crypto wallet should have both security and easy accessibility to users.”
For security, the best option is hardware wallets. These devices are easy to carry and can keep the most significant cryptocurrencies. However, hardware wallets don’t make great options for active traders as they don’t provide easy access.
Monitoring tools
Blockchain monitoring tools can give more edge to traders who use this instrument.
Whenever certain blockchain events occur, traders are swiftly notified of the changes that affect the current value of the digital asset being traded. That way, traders are informed to make a more effective market, trading and investment decision. This monitoring tool allows users to monitor whale movements, pre-mined token transfers, token drops or any other on-chain events.
Tom Tirman, CEO of PARSIQ – a platform that provides automation solutions for businesses – said,
“Although the blockchain industry is not as popular as capital markets, movements in the market are not as documented as in other markets – but these can still give users the data they need to analyze the market better.”
Real-time news
Cryptocurrencies can be traded 24/7, so staying up to date is of utmost importance.
That is why the small movements in markets are being taken advantage of by day traders. And a few minutes behind, breaking news can turn a good trade into a bad one. This is where real-time news outlets come in. They play as a critical cryptocurrency tool for active traders.
But if you want even more real-time updates as they are happening, there is no better place to turn than ‘crypto Twitter.’ In this subsection of the social media platform, cryptocurrency experts and enthusiasts are constantly unearthing new information and breaking updates on cryptocurrencies.
Tax management software
Digital assets are still a confusing space for regulators. As a result, their tax status can be a complicated space for regulators – and as a result, the tax status can be uncertain. It is best to let tax management software take care of the work instead of scrambling to stay updated with the latest guidelines from government agencies. Valuable systems will have capabilities to automate the tax process completely. This includes API integration with select exchanges and CSV file uploads to ensure that all transactions are captured.
Conclusion
Crypto is a relatively small market that is highly influenced by news. That’s why it becomes crucial to know the information and then gauge the sentiments of the market. There is no replacement for intuition and hard work when it comes to crypto trading. But having crypto tools gives anyone an advantage over the other investors and takes a user’s crypto trading skills to the next level – resources and tools that traders can use to streamline processes, assist in overall trading experience and identify potential trade targets.
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
