Tag: Sorare

Lionel Messi Becomes Sorare’s Brand Ambassador and Investor

by Blockchain News

Lionel Messi, a football star who has bagged seven Ballon d’Or Awards, has joined hands with Sorare to be its brand ambassador and investor.

Sorare is an Ethereum-based fantasy soccer game platform that leverages non-fungible tokens (NFTs). Therefore, Messi will be instrumental in how fans connect with players and clubs.

Nicolas Julia, the co-founder and CEO of Sorare, pointed out:

“We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we’ve been collaborating on soon.”

He added that the partnership was a “huge milestone” for the platform. 

Messi, who currently plays for the French club Paris Saint-Germain (PSG), said:

“Fans have always looked for ways to express their passion and get closer to the players and teams that they love and Sorare’s combination of a fantasy game with digital collectibles gives fans new ways to do that, wherever they are in the world.” 

Sorare users usually have the chance to create their preferred teams and trade NFT-based football player cards.

Comprising at least 2 million users spread across 185 countries, Sorare was previously valued at $4.3 billion. The Paris-based startup has also partnered with more than 300 sports teams and major leagues, such as Germany’s Bundesliga and Spain’s La Liga. 

Sorare has expanded its scope beyond football to include other sports like baseball and basketball.

For instance, the National Basketball Association (NBA) recently inked a deal with the platform to enhance the fan experience and render more interaction, Blockchain.News reported.

The NBA acknowledged that the fantasy basketball game would allow fans to develop a lineup of NFT-powered digital collectables based on their favourite teams and players.

Sorare seeks to boost digital assets and blockchain adoption in daily life by creating unique digital tokens on its fantasy platform. 

“There has been a lot of hype around different football projects using non-fungible technology up to now, but the ones that stick around will be those that offer real underlying utility and see non-fungible technology as the means to achieving their goals, not the ends,” Julia stated.

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Lionel Messi Becomes Sorare’s Brand Ambassador and Investor

by Blockchain News

Lionel Messi, a football star who has bagged seven Ballon d’Or Awards, has joined hands with Sorare to be its brand ambassador and investor.

Sorare is an Ethereum-based fantasy soccer game platform that leverages non-fungible tokens (NFTs). Therefore, Messi will be instrumental in how fans connect with players and clubs.

Nicolas Julia, the co-founder and CEO of Sorare, pointed out:

“We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we’ve been collaborating on soon.”

He added that the partnership was a “huge milestone” for the platform. 

Messi, who currently plays for the French club Paris Saint-Germain (PSG), said:

“Fans have always looked for ways to express their passion and get closer to the players and teams that they love and Sorare’s combination of a fantasy game with digital collectibles gives fans new ways to do that, wherever they are in the world.” 

Sorare users usually have the chance to create their preferred teams and trade NFT-based football player cards.

Comprising at least 2 million users spread across 185 countries, Sorare was previously valued at $4.3 billion. The Paris-based startup has also partnered with more than 300 sports teams and major leagues, such as Germany’s Bundesliga and Spain’s La Liga. 

Sorare has expanded its scope beyond football to include other sports like baseball and basketball.

For instance, the National Basketball Association (NBA) recently inked a deal with the platform to enhance the fan experience and render more interaction, Blockchain.News reported.

The NBA acknowledged that the fantasy basketball game would allow fans to develop a lineup of NFT-powered digital collectables based on their favourite teams and players.

Sorare seeks to boost digital assets and blockchain adoption in daily life by creating unique digital tokens on its fantasy platform. 

“There has been a lot of hype around different football projects using non-fungible technology up to now, but the ones that stick around will be those that offer real underlying utility and see non-fungible technology as the means to achieving their goals, not the ends,” Julia stated.

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Premier League in Talks to Enter $34.7M Deal with NFT firm Sorare

by Blockchain News

One of football’s largest organizations globally is planning to talk with its teams about a proposed multi-year contract with Sorare for digital collectables.

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If the deal is signed, the English Premier League and its 20 clubs will enter an approximately $34.7 million per year deal with the non-fungible tokens (NFT) digital collectables platform that will include a multi-year contract for static images of players in the form of NFTs.

According to Sky News, the deal could be formally agreed upon within weeks.

Furthermore, the deal will replace the Premier League’s initial deal with ConsenSys – blockchain infrastructure provider of Infura and MetaMask – which had been in the works earlier this year but not signed, according to a report from Sky News.

The ConsenSys deal was under renegotiation until recently, however, it failed to go through after one Premier League club executive said they had been told that the Sorare contract was more lucrative.

Premier League’s deal with Paris-based start-up Sorare will allow its hundreds of millions of avid fans to own a famous photo of their favourite player in the form of NFT artwork, as well as sports highlights.

French footballer Kylian Mbappe and the giant Japanese tech investor SoftBank has been the key backer of Sorare, who recently partnered with the NBA and other sporting leagues. It recently raised $680 million and was valued at over $4 billion.

The Premier League also has another separate ongoing deal with Dapper Labs – another NFT specialist who started the popular NBA Top Shots platform.

The Premier League is the UK’s top-tier football organization. The combined revenue of all the 20 Premier League clubs was projected to be around 6.2 billion euros for the 2020/21 season.

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Premier League in Talks to Enter $34.7M Deal with NFT firm Sorare

by Blockchain News

One of football’s largest organizations globally is planning to talk with its teams about a proposed multi-year contract with Sorare for digital collectables.

shutterstock_1422698036 p.jpg

If the deal is signed, the English Premier League and its 20 clubs will enter an approximately $34.7 million per year deal with the non-fungible tokens (NFT) digital collectables platform that will include a multi-year contract for static images of players in the form of NFTs.

According to Sky News, the deal could be formally agreed upon within weeks.

Furthermore, the deal will replace the Premier League’s initial deal with ConsenSys – blockchain infrastructure provider of Infura and MetaMask – which had been in the works earlier this year but not signed, according to a report from Sky News.

The ConsenSys deal was under renegotiation until recently, however, it failed to go through after one Premier League club executive said they had been told that the Sorare contract was more lucrative.

Premier League’s deal with Paris-based start-up Sorare will allow its hundreds of millions of avid fans to own a famous photo of their favourite player in the form of NFT artwork, as well as sports highlights.

French footballer Kylian Mbappe and the giant Japanese tech investor SoftBank has been the key backer of Sorare, who recently partnered with the NBA and other sporting leagues. It recently raised $680 million and was valued at over $4 billion.

The Premier League also has another separate ongoing deal with Dapper Labs – another NFT specialist who started the popular NBA Top Shots platform.

The Premier League is the UK’s top-tier football organization. The combined revenue of all the 20 Premier League clubs was projected to be around 6.2 billion euros for the 2020/21 season.

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Premier League in Talks to Enter $34.7M Deal with NFT firm Sorare

by Blockchain News

One of football’s largest organizations globally is planning to hold talks with its teams to talk about a proposed multi-year contract with Sorare for digital collectables.

shutterstock_1422698036 p.jpg

If the deal is signed, the English Premier League and its 20 clubs will enter an approximately $34.7 million per year deal with the non-fungible tokens (NFT) digital collectables platform that will include a multi-year contract for static images of players in the form of NFTs.

According to Sky News, the deal could be formally agreed upon within weeks.

Furthermore, the deal will replace the Premier League’s initial deal with ConsenSys – blockchain infrastructure provider of Infura and MetaMask – which had been in the works earlier this year but not signed, according to a report from Sky News.

The ConsenSys deal was under renegotiation until recently, however, it failed to go through after one Premier League club executive said they had been told that the Sorare contract was more lucrative.

Premier League’s deal with Paris-based start-up Sorare will allow its hundreds of millions of avid fans to own a famous photo of their favourite player in the form of NFT artwork, as well as sports highlights.

French footballer Kylian Mbappe and the giant Japanese tech investor SoftBank has been the key backer of Sorare, who recently partnered with the NBA and other sporting leagues. It recently raised $680 million and was valued at over $4 billion.

The Premier League also has another separate ongoing deal with Dapper Labs – another NFT specialist who started the popular NBA Top Shots platform.

The Premier League is the UK’s top-tier football organization. The combined revenue of all the 20 Premier League clubs was projected to be around 6.2 billion euros for the 2020/21 season.

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Bitget Announces New Partnership with Football Legend Lionel Messi

by Blockchain News

Bitget, one of the world’s fastest-growing cryptocurrency exchanges platforms for trading crypto derivatives has announced a collaboration with Argentina football star and winner of seven Ballon d’Or Awards, Lionel Andres Messi in a news article.

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Through this collaboration, Bitget will provide Messi supporters with a special chance to learn more about Web 3.0 and the possibilities of trading cryptocurrencies on the exchange. Additionally, it is agreed upon that the collaboration will enable both sides to dedicate themselves to more significant initiatives that go beyond cryptocurrencies and football.

“I wanted to express my gratitude to Bitget for inspiring me to get involved in the cryptocurrency community. I have faith that both parties will launch worthwhile initiatives and provide web 3 to sports enthusiasts “Says Leo Messi.

“The partnerships we choose to attempt to portray the richness and diversity of our platform community. They let cryptocurrency traders into the field, and we let sports fans into Web 3”, says Bitget’s managing director, Gracy Chen.

Bitget is a leading cryptocurrency exchange that was founded in 2018. With over 55,000 professional traders and nearly 1.1 million followers, One-Click Copy Trade, Bitget’s main social trading tool, demonstrates the company’s substantial work and success in the social trading of cryptocurrencies.

While many cryptocurrency platforms are battling the uncertainty brought on by the recent collapse of the digital currency ecosystem. Bitget asserted that it is in a good position to increase its workforce by 100% before the end of the year.

Lionel Messi’s partnership is not the first to be occurring in the digital space. In related news, Usain Bolt, an 11-time world champion and eight-time Olympic gold winner, has partnered with Step App to elevate fitness and exercise through the use of Web3 and the metaverse.

In 2020, Italian soccer giant, Juventus Football Club enters into a licensing agreement with Sorare, a blockchain-based fantasy football company. As part of the partnership, Juventus will provide extremely rare digital collector cards of some of the team’s most famous superstars, including five-time Ballon d’Or winner Christiano Ronaldo while Sorare will provide digital cards that are created on the Ethereum technology.

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MLB is Looking to Hire an Expert to Expand its Metaverse Presence

by Blockchain News

Major League Baseball (MLB), an American professional baseball organization and the oldest major professional sports league in the world is looking for an expert in Metaverse and Web3.0-related innovations as it looks to expand its current presence in the emerging ecosystem.

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According to the details shared on LinkedIn, the MLB job title is “Licensing Manager- Digital Games, NFT, Metaverse.” The hired professional will be undertaking many tasks including the development and execution of partnership strategy in expanding digital portfolio areas including, NFT, Metaverse, wearable technology, and AR/VR strategy.

 

While this job description already suggests the league association is ready to go all out in the Web3.0 space, the profession will also be tasked with identifying partnerships with marketplaces, tools, and platforms to create best-in-class product experience for baseball fans to access and engage with the league’s expanding digital collections.

 

While the entire clamor for the metaverse is just building momentum, MLB’s involvement in the space has been quite emphatic. Besides inking a partnership with Candy Digital back in January, a linkup that opened it up to start selling NFTs at the time, MLB is also the official baseball partner of Sorare.

 

As reported by Blockchain.news in May, the Sorare partnership positions the MLB to help create teams with NFTs representing Major League Gaming players. The created team can then be used to enter tournaments through which the players’ real-life performance is automatically reflected in the game.

 

Like many Web2.0 organizations, the hiring move from the MLB is considered a bold step and a worthy investment that can generally help in advancing the course of Web3.0. While the role has already seen as many as 108 applicants according to the LinkedIn update, the MLB has not come out to announce it has filled the role as of the time of writing.

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NBA Partners with Sorare for NFT-Based Basketball Fantasy Game

by Blockchain News

To enhance the fan experience and render more interaction, the National Basketball Association (NBA) has partnered with the web3 fantasy game platform Sorare.

In a statement, the NBA pointed out that the fantasy basketball game will allow fans to develop a lineup of NFT-powered digital collectables based on their favourite teams and players. 

Moreover, earning points will depend on NBA players’ real-life performance. Per the announcement:

“Sorare will launch the first officially licensed, free-to-play digital collectible-based fantasy basketball game, which will be released this fall for the NBA’s 2022-23 season.”

Through the strategic partnership, Sorare will be granted the right to use official NBA team and league logos on its products.

The NBA sees the basketball fantasy game as a stepping stone toward expanding its fan base, according to NBA commissioner Adam Silver.

He added:

“Our partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players. With Sorare’s emerging NFT fantasy platform, we see significant opportunities to broaden our community of fans and grow NBA basketball around the world.”

By leveraging Sorare’s platform, the basketball fantasy game will be accessible to more than two million registered users across 185 nations.

Nicholas Julia, Sorare’s CEO and co-founder, pointed out:

 “The NBA has been at the forefront of digital experiences and collectibles, and our game gives basketball fans the ultimate sports entertainment experience, where they can play like a general manager, own their game, and foster real-world connections.”

By creating unique digital tokens and signing top leagues and clubs to its fantasy platform, Sorare seeks to boost digital assets and blockchain adoption in daily life. 

For instance, Sorare created an NFT-based fantasy baseball game after joining hands with Major League Baseball (MLB) earlier this year. 

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Sorare Inks Partnership With MLB to Float Fantasy Baseball Game with NFT

by Blockchain News

Sorare has partnered with Major League Baseball to create a fantasy baseball game featuring Non-Fungible Tokens (NFT).

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Through the partnership, which also involves MLB Players, players can create teams with NFTs representing Major League Gaming players. The created team can then be used to enter tournaments through which the players’ real-life performance is automatically reflected in the game.

While the move is the first of its kind between Sorare and MLB, the partnership will help the players to connect more with their MLB icons and teams in real life with a lot of rewards associated. The Sorare NFT-based gaming model started with football and the startup has seen tremendous growth in its platform thus far.

Besides generating $325 million in sales in 2021, up more than 3885% when compared on a Year-on-Year (YoY) basis, the outfit has seen as much as 32% growth month-on-month over the past year. The growth shows the massive embrace of the Sorare NFT-backed fantasy games and with the MLB version set to make its debut this summer, the catch for players is all the more enhanced.

“The connection between Americans and baseball is enduring. And baseball has always been on the cutting edge of new technologies and innovations, so we’re proud that MLB and the MLBPA have chosen Sorare to deliver an NFT MLB Game to fans globally,” said Nicolas Julia, CEO of Sorare, in a statement, adding that:

“MLB has been at the forefront of interactive games for decades, while baseball has some of the oldest and most established forms of sports memorabilia… Today, as digital engagement and technology evolve for a new generation, our partnership will help a new and broader fanbase to connect with America’s pastime.”

At a time when the crypto ecosystem is experiencing a very massive price turmoil, playable and thrilling games like what Sorare has to offer have been identified as one of the ways to draw mainstream participation in the blockchain world.

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FC Barcelona set to launch NFT soccer moments with Ownix

by Cointelegraph

The FC Barcelona soccer club has partnered with Ownix to debut the launch of its nonfungible token, or NFT, collection focused on enhancing the connection to its global audience.

The series will showcase historic moments from the club’s 122-year history, one that includes an illustrious trophy display of 95 domestic and international triumphs, including 26 national league and five UEFA Champions League titles, according to archive data from Wikipedia.

The digital assets will be facilitated through Ownix’s marketplace, and is expected to launch in the final week of November utilizing the platform’s native ERC-20 token ONX.

Cointelegraph spoke to Guy Elhanani, the CEO of Ownix, for exclusive insight into the partnership.

Cointelegraph: Will the NFT collection be immediately accessible to Barcelona’s global fan base or will, for instance, season-ticket holders and other core groups be granted early access?

“We’re opening our collection to all Barcelona fans and anyone around the world, we’re not restricting it to the fan-base.”

NFTs are becoming rapidly adopted in the sporting landscape, not just for their lucrative financial appeal, but also as an opportunity to engage fans and supporters around the world with more immersive and personal experiences. The likes of Dapper Labs, Sorare and Socios to name a few, have all made considerable advancements in this nascent space, collaborating with some of the world’s top professional leagues, clubs and athletes. 

Ethereum-based NFT marketplace Sorare has recently penned partnership agreements with Spain’s top-tier soccer division, La Liga, to launch digital cards of players, as well as Germany’s corresponding league, the Bundesliga, to introduce digital moments.

The platform has reported trading volumes in excess of $170 million throughout 2021 and expects to double that figure before the year is out.

Cointelegraph: How will the assets be launched on the marketplace? In a dutch auction, limited edition drop, minting event, etc?

“The first 5 NFTs will be launched in a minting event which will take place within the next few weeks in FCB facilities. In the first few weeks after the launch, the platform will offer unique items as NFTs. Further down the line, limited editions and collections will also be put up for auction.”

Related: Pro sports leagues are no longer resisting NFTs: Dapper Labs

To conclude our conversion, we asked Elhanani to share his expectation for the receptiveness of Barcelona’s fans and supporters in embracing this new asset class.

He expressed high “enthusiasm” for the adoption as both parties seek to connect their relationship on a deeper level, a sentiment echoed in comments from President of FC Barcelona, Joan Laporta.