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With the ever-changing landscape of tech development and crypto innovation, regulation tends to lag behind in order to have time to react to what’s happening. Many altcoin projects are currently growing exponentially as they are exploring largely untouched use cases. As the tech continues to proliferate and expand, more and more “problems” are arising that require solutions.
This obviously provides more space for viable contenders to occupy in a crowded market. This provides a robust growth argument for many altcoins, but there is a catch. The giant growth gains are fantastic, but we also must consider that large corporate banks do not tend to react positively to any challenges to their dominance of the financial industry. The Federal Reserve and other federal government bodies certainly have an eye open to the chaos as well. Ripple (XRP) is a prime example of this, as the project has been experiencing ongoing back-and-forth dialogue with the SEC for some time now, all while still sitting in the top 10 of token market caps.
At this point, it’s rather difficult to predict the trajectory of these contingencies. Regulation is always a few steps behind, but it is a certainty. Despite these hurdles, which are far-reaching and constantly evolving, every project must have growth objectives. As we have with past publications of “Altcoin Evolution”, we will continue to look at the emergence of projects impacting creators, such as those involving NFTs, as prime examples of how difficult these challenges can be for altcoins.
In our last two “Altcoin Evolution” articles, we took a bird’s eye view on the challenges, implications, and importance of factors like use case and accessibility. Now, we’ll take a high level look at the importance of altcoins having a sales pitch. In a world where constraints around marketing and visibility are ever-present, leveraging the aforementioned use case and accessibility assets for projects is vital in “selling” how respective projects stand out.
Polygon has been leveraging it's versatility and low gas fees as major selling points in the DeFi market. | Source: MATIC-USD on TradingView.com
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As mentioned in the previous iteration of “Altcoin Evolution”, the brass at OnlyFans attempted to rebrand themselves as a non-pornographic site, in order to further align themselves with the values of banks that do business with them. At the time of writing, there has been such a huge backlash that the company has been forced to rescind the proposed changes, after receiving assurances that the banks will “support all genres of creators”.
This whirlwind news story is a perfect example of how unique digital currencies can instantly have a utility from where there was none. What projects can take advantage of these opportunities, and have the ‘stickiness’ of a sales pitch that can resonate with crypto consumers?
2021 has been a booming year for altcoins. At the beginning of the year, bitcoin made up about 70% of the crypto market. By July, that number was down to about 48%, according to TradingView. There are over 10,000 altcoins all vying for a slice of this growing market.
Whether a project is a meme token, a DeFi utilization tool, or an NFT platform, one thing remains constant: increasing accessibility and informing consumers about ubiquitous project utilization will be paramount in selling a project to potential investors or users.
We see altcoins best sales pitches carrying typically one (or sometimes multiple) numbers of these buckets:
These are the major buckets that crypto projects can lean on to spread word with consumers. How they go about spreading that word has often boiled down to building community – which is why Discord and Telegram have become so prominent for crypto users.
That wraps up “Altcoin Evolution” with regards to challenges for emerging altcoins. In our final installment next week, we will wrap up the series with a summarizing piece that recaps everything we’ve covered so far, and answers the simple question… what should altcoins be doing in today’s market?
Thanks for stopping by – we’ll see you next week.
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Charts from TradingView.com, Image courtesy Jerry Sena
The number of Bitcoin held on centralized exchanges has consistently fallen since late May, with roughly 2,000 BTC (worth roughly $66 million at current prices) flowing out of exchanges daily.
Glassnode’s July 12 Week On-Chain report found that Bitcoin reserves on centralized exchanges have fallen back to levels not seen since April, the month that saw BTC blast to its all-time high of roughly $65,000.
The researchers noted that during the bull run leading up to this peak, relentless depletion of exchange coin reserves was a key theme. Glassnode concludes that much of this BTC went to the Grayscale GBTC Trust or was accumulated by institutions, driving “a persistent net outflow from exchanges.”
However, when Bitcoin prices slumped in May, this trend reversed as coins were sent to exchanges for liquidation. Now, the net transfer volume has moved back into negative territory again as outflows increase.
“On a 14-day moving average basis, the last two weeks in particular have seen a more positive return to exchange outflows, at a rate of ~2k BTC per day.”
The report also noted that the proportion of on-chain transaction fees represented by exchange deposits declined to 14% dominance this past week, following a brief peak to around 17% in May.
On-chain fees associated with withdrawals saw a notable bounce from 3.7% up to 5.4% this month, suggesting an increasing preference for accumulation over sales, it added.
Related: Bitcoin price falls under $33K, but on-chain data hints at BTC accumulation
The fall in exchange reserves appears to have coincided with an uptick in capital flows to decentralized finance protocols over the past fortnight.
According to DeFiLlama, the total value locked has increased by 21% since June 26 as it climbed from $92 billion to $111 billion.