Lil Pump Is Doing a Social Token Called PumpCoin

“Gucci Gang” rapper Lil Pump is the latest celebrity to dip into the realm of social tokens with the listing of his “PumpCoin” on social money platform Fyooz.

The 20-year-old rapper appears to be following the Lil Yachty crypto playbook: a token sale on Fyooz and a subsequent non-fungible token (NFT) auction on the Winklevoss-owned Nifty Gateway.

Lil Pump, whose real name is Gazzy Garcia, is banking on his 25 million social media followers to take ownership of a “PumpCoin,” which, similar to a recent string of experiments with social tokens, will give fans exclusive access to the Colombian-American singer. 

“There has never been a greater need for artists and fans to find a new way of engaging given the lack of industry events from COVID-related shutdowns,” Remo Prinz, co-founder of the Zurich-based Fyooz, said in a statement. “Social tokens are a way for artists and other personalities to potentially monetize fan engagement.” Fyooz token sales are not open to U.S. investors.

The YachtyCoin sale last week raised at least $276,000 for the Atlanta-born rapper. Lil Yachty’s digital collectible sold for $16,050 this week to Bill Lee, a general partner at early-stage VC firm Craft Ventures who sniped the NFT from “bitcoin billionaire” Tyler Winklevoss at the last minute. 

This follows a trend of flashy NFT auctions by high-profile musicians. Canadian DJ Deadmau5 launched a series of digital collectibles this week, RAREZ, worth around $100,000. On Wednesday night, a piece of the collection named “In Titan’s Light” sold for 78 ETH ($50,039) on NFT platform SuperRare.



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Rapper Lil Pump to Launch ‘PumpCoin’ Cryptocurrency

In brief

  • Lil Pump is launching his own cryptocurrency: PumpCoin.
  • It’s a collaboration with Fyooz, a platform that turns celebrities into tradable tokens.
  • A PumpCoin NFT is coming soon, via the Winklevoss twins’ digital art marketplace.

Rapper Lil Pump, perhaps best known for songs like “Gucci Gang,” and for shilling for Donald Trump earlier this year, is launching a cryptocurrency called PumpCoin.

It’s a collaboration with Fyooz, a company that essentially securitizes celebrity status, peddling coins themed after popular creators and influencers.

According to a press release, PumpCoin “will let you game directly with the rapper himself,” as well as engage with Lil Pump in other, unspecified ways. No word yet on how exactly that’s going to work. The company said the coin would be released later today, and described it as being “like Cameo but even cooler.” (Cameo is a service that lets you pay celebrities to send you personalized videos.)

The company confirmed to Decrypt that PumpCoins will only be available outside of the US, thanks to SEC regulations.

Fyooz pulled a similar stunt with Lil Yachty last month, selling nearly $400,000 in YachtyCoins via an ICO.

And as with the Yachty partnership, the platform has joined forces with the Winklevoss twins’ digital art marketplace, Nifty Gateway, to release a one-of-one NFT modeled after the PumpCoin. NFTs are non-fungible tokens, which are collectible blockchain-based assets.

Lil Pump is probably best known for “Gucci Gang,” a song that somehow never made it to No. 1 on the Billboard Hot 100, but that was inescapable in the fall of 2017. He put out an album early last year called Harverd Dropout, which mostly failed to recapture the magic of his early output, though it did admittedly have some bangers.

In a bid for renewed relevance, Pump decided to rally behind President Donald Trump’s reelection campaign earlier this year; inviting the rapper to say a few words just before the election, Trump introduced him as “Little Pimp.”

Trump ended up winning Florida, Lil Pump’s home state, though it’s hard to say whether that can be attributed to a Pump Bump.

PumpCoin isn’t Lil Pump’s first crypto-related venture: last year, his online merch store began accepting payment in Bitcoin.

Other rappers have been getting on board with crypto, lately, too—just yesterday, Megan Thee Stallion gave out $1 million in Bitcoin via Twitter.


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