GameStop Partners with Immutable X on NFT Initiative

Key Takeaways

  • GameStop has partnered with Immutable X to further develop its NFT marketplace.
  • Immutable and GameStop will create $100 million fund dedicated to support game developers.
  • GameStop is among several traditional video game companies exploring NFTs.




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Immutable has announced a new partnership with GameStop to power its NFT marketplace.

GameStop Leveraging Layer 2 Technology

Immutable has partnered with GameStop to develop its NFT marketplace.

Immutable is the developer of Immutable X, a Layer-2 protocol for NFTs on Ethereum that allows for faster, less computationally-intense transactions at zero gas costs. It is also the creator of well-known blockchain games such as Gods Unchained and Guild of Guardians.



Immutable X is built using StarkWare’s StarkEx zero-knowledge proof technology, which is capable of rolling up hundreds of thousands of transactions into a single Ethereum transaction.

The news comes not long after GameStop first announced its foray into the NFT world, confirming their plan to build a hub for trading in-game items such as avatars, outfits, and weapons. Immutable X will have a role in powering the development of GameStop’s NFT marketplace.

The team’s plan includes launching a token pool to support developers building gaming apps and creators making content in the GameStop NFT marketplace.


In an apparent attempt to outsource developer talent, GameStop is allowing NFT content creators to apply for grant consideration via a link published via its NFT website.

In recent weeks, some of the industry’s biggest publicly traded video game companies have launched or announced plans to sell NFTs, including Ubisoft Entertainment, Zynga Inc. and Square Enix Holdings.

The global video games market has been reported to have reached $138 billion during 2021 and GameStop’s valuation is close to $10 billion at the time of reporting.

Disclosure: At the time of writing, the author of this piece owned ETH and other cryptocurrencies.



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Justin Kan & Robin Chan’s Goat Capital together with T Capital Lead $8 Million Round for Syn City.

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Co-founded by Roy Liu, ex-Head of Business and Marketing of TRON, and Mihai Pohontu, ex VP of Samsung and Disney, the project features a team of gaming and tech veterans from Disney, Ubisoft, Roblox, EA, Gameloft, Google, and Twitter, boosted by an $8M investment co-lead by Twitch co-founder Justin Kan and Zynga China’s co-founder Robin Chan’s Goat Capital, A&T Capital, Alex Pack’s Hack VC, Animoca Brands, Spartan Group, Project Galaxy, iAngels, Superpower and many other super angels.

SYN CITY is the Mafia Metaverse built for the crypto era.

Roy Liu, said:

“Mafia and underworld syndicates is one of the few evergreen genres among all the entertainment products worldwide. In the startup world, we also call ourselves whatever mafia or syndicate to show that we are a close group of advocates with strong consensus. After spending over 10 years in gaming and over 3 years in crypto, it’s a no-brainer for me to combine the knowledge of the two and start my metaverse career building a mafia metaverse.”

SYN CITY introduces the unique governance system called Mafia-as-a-DAO or MaaD. Users can form their own syndicates to play together and earn together, by earning through events, investing in the business and ecosystem, or participating in the governance.


Roy Liu, added:

“It’s not fair to ask people to pay $1000 hard-earned money before they can play or earn from the game. This is the crypto era and we want everyone to have an equal right to be able to play and earn. If Call Of Duty can become F2P, why can’t crypto games.”

The new mafia metaverse will also be free to play to everyone.

Robin Chan, General Partner of Goat Capital, said:



“We think the metaverse that SYN CITY is building is super exciting. When I was GM of Asia at Zynga, we witnessed the global phenomenon of Mafia Wars which influenced the whole generation. SYN CITY is here to lead the paradigm shift of the mafia metaverse”.

To celebrate the genesis launch of the community, the first 10,000 SYN CITY members on the discord server (discord.gg/syncity) can participate in a huge Mystery Mafia giveaway hosted by well-known celebrities.

SYN CITY is the Mafia Metaverse with a cutting-edge gaming engine, bridging the gap between real-world NFT utilities and DeFi functions. Displaying a stylized take on the world of modern syndicates, SYN CITY takes this concept a step further by making the game Free to Play/Play to earn, and truly making the Metaverse more accessible by introducing the revolutionary MAFIA as a DAO (MaaD) system. Players can grind in daily events, PvE, PvP, and Syndicate events such as cross-chain tournaments. The game is developed by a team of industry experts from Disney, Ubisoft, Roblox, EA, Gameloft, Google, Yahoo, and Twitter.

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