Gaming Retail Giant GameStop Partners With NFT Marketplace in Push Towards Crypto Adoption

Video game retail giant GameStop is entering the crypto world through a partnership with an Ethereum-based digital assets marketplace.

In a new press release, GameStop says they are teaming up with Ethereum layer-2 scaling solution Immutable X (IMX) to create a joint non-fungible token (NFT) marketplace.

“Immutable X will also become a layer-2 partner and platform for GameStop and the company’s NFT marketplace that is expected to launch later this year.”

The deal will establish an up to $100 million fund in IMX coins to kickstart the creation of NFTs, and the possibility of earning $150 million more in tokens if certain achievements are met.

“The partnership establishes an up to $100 million fund in Immutable X’s IMX tokens, which the parties intend to use for grants to creators of non-fungible token content and technology…

In addition, the terms provide for Immutable X providing up to approximately $150 million in IMX tokens to GameStop upon the achievement of certain milestones.”

The gaming retailer first stated its intentions to create an Ethereum-based NFT marketplace last May, though they had not yet picked a partner at that time.

News of the partnership sent Immutable X skyrocketing, as the token went from a seven-day low of $2.49 to a peak of $4.13 in just a few days, a staggering 66% increase. IMX has since stabilized and is exchanging hands at $2.94 at time of writing.

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Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any loses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.

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Sports Apparel Giant Nike Acquires Crypto Collectibles Enterprise in Push Towards the Metaverse

Sportswear titan Nike is stepping towards the metaverse as it announces the purchase of a non-fungible token (NFT) studio that creates virtual apparel.

According to Nike CEO and President John Donahoe, the company’s acquisition of RTFKT Studios allows Nike to broaden its digital footprint and bridge the gap between the worlds of sports, crypto and gaming.

“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture.

We’re acquiring a very talented team of creators with an authentic and connected brand.

Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”

RTKFT Studios was founded in 2020 and is known for using blockchain technology and augmented reality to create viral sneaker designs, memes and other fashionable digital collectibles, according to its website.

Before launching last year, the firm was an unnamed collective providing design concepts for fashion brands and video game companies. RTKFT was originally slated to launch in 2040 but is able to thrive today due to the rising popularity of the metaverse.

The collectibles firm took to Twitter to tell its 208,000 subscribers the news.

“We will continue to evolve our brand, innovations, products and community with Nike resources and talents.

Nike is the only brand in the world we always looked up to and got inspired by when starting RTFKT.”

The terms of the deal have yet to be disclosed, according to Nike.

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Rarible introduces zero-cost NFT minting feature

Nonfungible token (NFT) marketplace Rarible has introduced a new functionality titled “lazy minting” that promises users the ability to create nonfungible tokens at zero cost — all while enhancing environmental sustainability on the platform.

Instead of the traditional method whereby data is stored on the blockchain immediately after minting, Rarible announced Monday that, under its new program, NFTs are “minted not at the moment of creation, but at the moment of purchase. It’s the buyer who pays the gas fees when purchasing the item.” In this case, data will be stored on a decentralized peer-to-peer storage system called IPFS.

Amid the influx of new retail participants into the NFT space over the past year, a large segment has been perturbed by the consistently high gas fees on the Ethereum network, increasing their barrier-to-entry and diverting many investors to alternative blockchains, such as Solana.

According to data from Rarible Analytics, the current average gas price on Rarible for minting a single ERC-721 token is 0.022ETH, equivalent to $82.26 at current prices. This is actually a favorable time to mint on the platform, in comparison to frequent times of high network activity where gas fees can soar to hundreds of dollars.

This is why the Rarible implementation will be welcomed as a positive initiative by the community, though it is yet unknown as to its potential impact on the wider market.

Related: Rarible’s daily transactions see a rapid decline

Popular cryptocurrency exchanges Coinbase, FTX and Binance have been among the latest iteration of crypto firms expressing intent to build products and services in the NFT space. Coinbase garnered enormous social attention for the upcoming launch of its NFT marketplace, registering 1.1 million email signups in the first 24 hours. One week on, this figure is now 2.35 million.

To add greater context to this figure, leading NFT marketplace OpenSea has recorded a little over 263,000 unique users across the last 30-days, in addition to in excess of $3 billion in total volume.

Coinbase recorded 68 million verified users and 8.8 million monthly active users across the second quarter of 2021, according to its latest shareholder report.

Analytics data from DappRadar reveals that Rarible has recorded 10,100 unique users over a 30-day period, RARI, the platform’s native token, has experienced positive growth over the past month, rising 80% from one year lows in late September to the current value of around $22.20.