Twitter introduces content creator subscriptions

Twitter has announced a major overhaul to its platform, allowing content creators to monetize their posts through a new subscriptions feature. In the wake of mass layoffs and the introduction of Twitter Blue subscriptions, CEO Elon Musk has been spearheading radical changes to turn Twitter into a profitable business. Now, creators on the social media platform can offer exclusive content to paying followers, earning revenue from subscriptions.

The new “Subscriptions” feature allows Twitter users to charge followers a monthly fee “from one of the price points made available by Twitter.” Paid subscribers can then access the creator’s exclusive content, which is not viewable to the public. Twitter has partnered with payments processor Stripe to payout creators on the platform.

Under this new feature, creators will be allowed to keep 97% of the revenue up to $50,000 in lifetime earnings, after which the revenue split will be dropped to 80%. However, the revenue share will begin only after the users earn the minimum threshold of $50. The subscription services are non-refundable even if a creator’s Twitter account gets suspended for any reason. In such scenarios, users are required to manually unsubscribe to avoid auto-monthly payments to inactive Twitter accounts.

This latest user-centric update from Twitter is targeted at improving follower engagement and creating new revenue streams on the social media platform. It is expected to be welcomed by members of Crypto Twitter who have gained credibility and a significant following on the platform through years of posting.

Elon Musk’s ongoing initiatives to redesign Twitter will also include artificial intelligence (AI) to combat misinformation on the social media platform. Despite warning against the development of AI due to societal concerns, Musk reportedly purchased nearly 10,000 graphics processing units to build the upcoming AI tools.

With this new feature, Twitter is following in the footsteps of other social media platforms such as Patreon and OnlyFans, which allow content creators to monetize their content through subscriptions. The move comes as part of Twitter’s strategy to turn the platform into a profitable business, following years of losses.

However, the introduction of subscriptions has been met with some criticism from users, who argue that it is yet another way for Twitter to extract money from its user base. Critics also worry that this move will further divide Twitter users between those who can afford to subscribe to creators and those who cannot.

Despite the concerns, Twitter’s move towards monetizing content creators could prove to be a significant step towards profitability for the social media giant. Only time will tell if this new feature will be successful in achieving its goal of improving follower engagement and creating new revenue streams on the platform.

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Twitter introduces content creator subscriptions

Twitter has announced a major overhaul to its platform, allowing content creators to monetize their posts through a new subscriptions feature. In the wake of mass layoffs and the introduction of Twitter Blue subscriptions, CEO Elon Musk has been spearheading radical changes to turn Twitter into a profitable business. Now, creators on the social media platform can offer exclusive content to paying followers, earning revenue from subscriptions.

The new “Subscriptions” feature allows Twitter users to charge followers a monthly fee “from one of the price points made available by Twitter.” Paid subscribers can then access the creator’s exclusive content, which is not viewable to the public. Twitter has partnered with payments processor Stripe to payout creators on the platform.

Under this new feature, creators will be allowed to keep 97% of the revenue up to $50,000 in lifetime earnings, after which the revenue split will be dropped to 80%. However, the revenue share will begin only after the users earn the minimum threshold of $50. The subscription services are non-refundable even if a creator’s Twitter account gets suspended for any reason. In such scenarios, users are required to manually unsubscribe to avoid auto-monthly payments to inactive Twitter accounts.

This latest user-centric update from Twitter is targeted at improving follower engagement and creating new revenue streams on the social media platform. It is expected to be welcomed by members of Crypto Twitter who have gained credibility and a significant following on the platform through years of posting.

Elon Musk’s ongoing initiatives to redesign Twitter will also include artificial intelligence (AI) to combat misinformation on the social media platform. Despite warning against the development of AI due to societal concerns, Musk reportedly purchased nearly 10,000 graphics processing units to build the upcoming AI tools.

With this new feature, Twitter is following in the footsteps of other social media platforms such as Patreon and OnlyFans, which allow content creators to monetize their content through subscriptions. The move comes as part of Twitter’s strategy to turn the platform into a profitable business, following years of losses.

However, the introduction of subscriptions has been met with some criticism from users, who argue that it is yet another way for Twitter to extract money from its user base. Critics also worry that this move will further divide Twitter users between those who can afford to subscribe to creators and those who cannot.

Despite the concerns, Twitter’s move towards monetizing content creators could prove to be a significant step towards profitability for the social media giant. Only time will tell if this new feature will be successful in achieving its goal of improving follower engagement and creating new revenue streams on the platform.

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Twitter Enables Monetization for Creators

Tesla CEO Elon Musk has made significant changes to Twitter since taking it over, including mass layoffs and the introduction of Twitter Blue subscriptions. Now, Twitter has enabled monetization for creators through a new subscription service, allowing them to charge followers a monthly fee for access to exclusive content.

The feature is targeted at improving follower engagement and creating new revenue streams on the social media platform. Known as “Subscriptions”, Twitter users can charge followers a monthly price from one of the price points made available by Twitter. Once paid, subscribers can access the creator’s exclusive content, which is not viewable to the public.

To incentivize creators, Twitter will allow them to keep 97% of the revenue up to $50,000 in lifetime earnings, after which the revenue split drops to 80%. Twitter has partnered with payments processor Stripe to payout creators on the platform.

However, the revenue share will only begin once creators earn the minimum threshold of $50. Additionally, subscription services are non-refundable, even if a creator’s Twitter account gets suspended for any reason. In such scenarios, users are required to manually unsubscribe to avoid auto-monthly payments to inactive Twitter accounts.

The introduction of content creator subscriptions has been welcomed by members of Crypto Twitter, who have built credibility and a massive following on Twitter over the years.

Musk’s ongoing initiatives to redesign Twitter include using artificial intelligence (AI) to detect and deter misinformation on the platform. Despite previously warning the world against AI development due to societal concerns, Musk has reportedly purchased nearly 10,000 graphics processing units to build the upcoming AI tools.

The move towards monetization for creators is part of Musk’s efforts to turn Twitter into a profitable business. The company has taken several drastic measures since Musk’s takeover, including mass layoffs and the introduction of Twitter Blue subscriptions. Musk saw the introduction of subscriptions as a much-needed revenue stream for the company, despite resistance from previously-verified individuals who did not want to pay a monthly fee for a blue checkmark on their account.

Overall, the new monetization feature is a step towards greater user-centricity on Twitter, allowing creators to earn revenue from their content and potentially make a career out of it. With the increasing popularity of social media platforms as a source of news and information, Twitter’s move to enable monetization for creators could help to promote citizen journalism and provide more diverse perspectives on global events.

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Lightning Speed: Podcasting 2.0 And Its Relationship With The Lightning Network

Will podcasting 2.0 be the next use case for the Lightning Network? The statement might induce skepticism, but Kevin Rooke presents a surprisingly good case. Prepare to receive the gas you needed to start your own podcast. The technology is just getting started, and the people are just getting comfortable with it. However, the logic behind Rooke’s argument stands. 

Related Reading | Spiral BTC Releases Lightning Development Kit. Jack Dorsey’s Puppet Promotes It

He starts with a statement that will surprise no one. “The Lightning Network’s architecture allows creators to earn directly from their biggest fans, in new ways that aren’t even possible on a fiat payment system.” That much we can admit. Also, closed platforms provide convenience and a sizable audience. However, “Apple takes a 30% fee on in-app payments, YouTube takes a 45% fee on ad revenues, and Facebook keeps all their ad revenue without paying their creators a penny.”

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On the other hand, “Email, websites, podcasts, and Bitcoin are all examples of open platforms.” They don’t offer an already captive audience, but, “anyone to plug into fully-formed networks of content and users with full interoperability between competing products.” This helps a lot. However, creators using these open platforms, “still rely on closed monetization platforms like PayPal, Amazon Affiliates, Patreon, or Google Adsense to earn income.”

The Lightning Network Comes To Save The Day

You already know this, the Lightning Network allows for micropayments that are almost free. Anyone can use it, and it’s approaching mass adoption by the minute. “Not only can creators now plug into an open monetization platform with hundreds of millions of users, they can even access a new type of monetization that was never before possible.” Those new types are, “real-time payment streaming, micro-tipping, and other monetization strategies that simply aren’t possible on fiat payment rails.”

So far, so good. “Real-time payment streaming” via the Lightning Network is what Podcasting 2.0 is all about. However, it’s easy to miss why that is important. Crucial, even. 

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“Advertising is directly at odds with other monetization strategies like paid subscriptions. If only a small fraction of your listeners are willing to pay subscriptions for your content, any gains made from subscription revenues will cannibalize your ad revenue, as your total listeners fall by 95% or more.”

That’s the problem with Patreon or similar services. You can monetize your biggest fans’ support, sure, but advertisers won’t pay for that small audience. Podcasting 2.0 provides the best of both worlds.

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We’re Still Early. The Dawn Of Podcasting 2.0

Let’s check the stats out. That’s always fun.

“There are 4,434,920 RSS podcast feeds on the internet today, but only 2,947 of them are on Lightning today. Put another way, only 0.07% of all podcasts on the internet can earn Lightning tips right now.”

And, of course, only early adopters and people in El Salvador are using The Lightning Network. And from that group, only a few people will tip or pay in real-time for the content. However, “there is zero downside to enabling Lightning tips, and the upside can be a meaningful contribution to total revenue. It’s only a matter of time before the other 99.93% of podcasters figure this out.”

And that’s not all, the Lightning Network enables a type of interaction that was not possible for the podcasting medium. Creators can know the exact moment that their listeners decided to tip them.  

“Podcasting 2.0 apps also let listeners send messages and tips to creators while listening to a show, providing direct feedback with timestamps attached to every comment. This innovation represents a shift to a more social podcasting experience.”

And ok, that feedback was already possible in YouTube livestreams. However, YouTube is a closed platform. The feedback stayed with them and wasn’t available for people consuming the podcast through other apps. That’s not the case with Podcasting 2.0.

“Since RSS and the Lightning Network are both open platforms, comments are also interoperable across Podcasting 2.0 apps, so any creator can receive feedback from any listener using any app.”

Conclusions About Podcasting 2.0

Another advantage that this new standard provides podcasters is that they can truly be platform agnostic. 

“Since RSS and Bitcoin are complementary open standards, podcasters don’t have to risk alienating their existing listeners or worry about migrating their content to a new platform.

All podcasters need to do is flip the switch and their Lightning tips and messages will seamlessly integrate with their existing RSS feed.”

Kevin Rooke closes his masterclass with this:

“As Podcasting 2.0 apps continue to build easy interfaces for listeners to tip their favorite podcasters, Lightning tips could even become a primary revenue source, without cannibalizing or interfering with a creator’s existing ad revenue.”

Related Reading | Lightning Speed: Eight Mind-blowing Facts About The Lightning Network

Do you see it now? Or is he exaggerating? In any case, the Lightning Network doesn’t have to provide a “primary revenue source.” If Podcasting 2.0 provides a secondary one that wasn’t possible before, plus audience interaction, that’s more than enough.

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