MLB is Looking to Hire an Expert to Expand its Metaverse Presence

Major League Baseball (MLB), an American professional baseball organization and the oldest major professional sports league in the world is looking for an expert in Metaverse and Web3.0-related innovations as it looks to expand its current presence in the emerging ecosystem.


According to the details shared on LinkedIn, the MLB job title is “Licensing Manager- Digital Games, NFT, Metaverse.” The hired professional will be undertaking many tasks including the development and execution of partnership strategy in expanding digital portfolio areas including, NFT, Metaverse, wearable technology, and AR/VR strategy.


While this job description already suggests the league association is ready to go all out in the Web3.0 space, the profession will also be tasked with identifying partnerships with marketplaces, tools, and platforms to create best-in-class product experience for baseball fans to access and engage with the league’s expanding digital collections.


While the entire clamor for the metaverse is just building momentum, MLB’s involvement in the space has been quite emphatic. Besides inking a partnership with Candy Digital back in January, a linkup that opened it up to start selling NFTs at the time, MLB is also the official baseball partner of Sorare.


As reported by in May, the Sorare partnership positions the MLB to help create teams with NFTs representing Major League Gaming players. The created team can then be used to enter tournaments through which the players’ real-life performance is automatically reflected in the game.


Like many Web2.0 organizations, the hiring move from the MLB is considered a bold step and a worthy investment that can generally help in advancing the course of Web3.0. While the role has already seen as many as 108 applicants according to the LinkedIn update, the MLB has not come out to announce it has filled the role as of the time of writing.

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Sorare Inks Partnership With MLB to Float Fantasy Baseball Game with NFT

Sorare has partnered with Major League Baseball to create a fantasy baseball game featuring Non-Fungible Tokens (NFT).


Through the partnership, which also involves MLB Players, players can create teams with NFTs representing Major League Gaming players. The created team can then be used to enter tournaments through which the players’ real-life performance is automatically reflected in the game.

While the move is the first of its kind between Sorare and MLB, the partnership will help the players to connect more with their MLB icons and teams in real life with a lot of rewards associated. The Sorare NFT-based gaming model started with football and the startup has seen tremendous growth in its platform thus far.

Besides generating $325 million in sales in 2021, up more than 3885% when compared on a Year-on-Year (YoY) basis, the outfit has seen as much as 32% growth month-on-month over the past year. The growth shows the massive embrace of the Sorare NFT-backed fantasy games and with the MLB version set to make its debut this summer, the catch for players is all the more enhanced.

“The connection between Americans and baseball is enduring. And baseball has always been on the cutting edge of new technologies and innovations, so we’re proud that MLB and the MLBPA have chosen Sorare to deliver an NFT MLB Game to fans globally,” said Nicolas Julia, CEO of Sorare, in a statement, adding that:

“MLB has been at the forefront of interactive games for decades, while baseball has some of the oldest and most established forms of sports memorabilia… Today, as digital engagement and technology evolve for a new generation, our partnership will help a new and broader fanbase to connect with America’s pastime.”

At a time when the crypto ecosystem is experiencing a very massive price turmoil, playable and thrilling games like what Sorare has to offer have been identified as one of the ways to draw mainstream participation in the blockchain world.

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Terra sponsors Washington Nationals, Bitstamp backs Immortals esports

Sports and esports fans will soon see more crypto ads during games as Terra has partnered up with the Washington Nationals MLB team and crypto exchange Bitstamp is now partnered with esports organization Immortals.

Terra (LUNA) is the 10th largest cryptocurrency by market cap and the blockchain that produces the UST stablecoin. The project is governed by a decentralized autonomous organization (DAO), which is now an official partner of the Washington Nationals.

The Terra community committed $38.2 million in UST over the next five years to secure the deal. The partnership was proposed by Terra founder Do Kwon on Feb. 1 through the community’s governance platform.

As part of the partnership, there are plans to allow fans at games to make purchases with UST at the team’s home stadium, Nationals Park, as early as next season.

The team will also display Terra signage around Nationals Park during games and produce a five-part video series promoting Terra.

Nearly 1.5 million fans attended Nationals games throughout the 2021 season. That number is expected to climb above 2 million as Covid-19 restrictions are lifted, giving Terra greater exposure in the ballpark.

The Terra community joins FTX as a major crypto outfit sponsoring professional American sports teams.

From real to virtual pro sports

U.K.-based crypto exchange Bitstamp announced on Feb. 9 that it has partnered with the U.S.-based Immortals competitive esports organization.

The deal will see Bitstamp and Immortals collaborate on three fronts including future nonfungible tokens (NFT) for fans.

Immortals will launch a team of content creators who will serve as Bitstamp brand ambassadors and offer “interactive streams, custom content, and exclusive giveaways that fuse crypto and gaming.”

Bitstamp will sponsor the Immortals during the League of Legends World Championship. At the championship, every time Immortals draws first blood (that is, gets the first kill in a match) fans will have a chance to win crypto.

Related: FarmVille developer Zynga set to release first NFT game this year

The Immortals stated the partnership is “specifically designed as both an educational opportunity, through which fans can learn more about crypto, and to enable fans to explore and interact with the Web3 space.”

Bitstamp now has its second official partner after Guild Esports PLC for its Bitstamp Gaming platform.