Grubhub Announces Free Bitcoin Rewards On Food Deliveries

Grubhub, an American online food delivery platform, has come up with an exciting new way to engage its users. The company has partnered with Bitcoin rewards company Lolli to allow its users to earn Bitcoin (BTC) on every order.

Integrating crypto into a simple routine activity – like ordering food online, is yet another effort at driving crypto adoption.

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Lolli has partnered with many companies in various sectors to offer customers BTC rewards.

Serving Bitcoin With Food

In a Wednesday announcement, Lolli said that Grubhub customers will earn $5 in BTC on their first order. Subsequently, they would get $1 in BTC on other food orders using the platform’s extension. Before users can enjoy this benefit, they must activate Lolli on web or mobile before placing an order at Grubhub. And after a user earns up to $15, or roughly 0.00026 BTC at the current price of $56,902, they would be able to transfer it to their own virtual wallet.

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CEO and Co-founder of Lolli Alex Adelman explained that Lolli’s mission is to integrate bitcoin into aspects of everyday life.

“Food delivery is a ritual for many and bitcoin rewards make bitcoin a part of that ritual. Giving users bitcoin rewards on every Grubhub order is an incredible milestone for bitcoin adoption, making earning BTC easier and more accessible than ever,” he said.

Grubhub’s Director of Growth Marketing, Bridget Scanlan, also expressed her pleasure with the partnership. For Grubhub, it is yet another way to reward its diners.

Last month, the company announced a new innovative food-delivery method to its University of Arizona customers. It now uses delivery robots known as rovers to deliver all orders from on-campus dining locations.

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Lolli is, however, not the first – nor will it be the last – company in the food industry to integrate crypto into its products. Just last month, fast-food chain Burger King, in partnership with Robinhood, gave its customers crypto prizes. Members of its Royal Perks loyalty program got to earn BTC, Ethereum (ETH), and Dogecoin (DOGE) after spending $5 or more at the fast-food chain.

Lolli Steadily Pushing Crypto Adoption

According to Lolli, it is the first bitcoin rewards application that allows people to shop online and earn BTC. The company has teamed up with over 1000 top brands and merchants, including Microsoft, Kroger, Sephora, and Macy’s, to offer customers BTC rewards.

Lolli believes that bitcoin is a “global alternative currency and universal store of value and wants to share it with the world.”

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Grubhub users can earn BTC rewards for food delivery as part of Lolli partnership

Food delivery platform Grubhub has partnered with Bitcoin rewards app Lolli to give hungry people the opportunity to earn crypto back on their orders.

In a Wednesday announcement, Lolli said Grubhub customers would be able to earn $1 in Bitcoin (BTC) rewards each time they used the platform’s extension or app. The funds will be available for transfer or storing in a user’s Lolli wallet after earning more than $15, or roughly 0.00026 BTC at the current price of $58,458.

“We must make Bitcoin a part of everyday life,” said Lolli co-founder and CEO Alex Adelman. “Food delivery is a ritual for many and Bitcoin rewards makes Bitcoin a part of that ritual.”

Launched in 2018, Lolli has teamed up with more than 1,000 merchants to give customers the opportunity to receive BTC rewards when shopping online, including major brands like Microsoft and Macy’s. In July, the platform closed a $10 million Series A funding round led by Acrew Capital, aiming to scale its services to a wider audience. This followed a $5 million funding round in March from investors including Seven Seven Six, the venture capital firm co-founded by Reddit executive chair Alexis Ohanian.

Lolli is not the only platform or brand name to try and serve up crypto adoption alongside a meal. In November, Burger King customers in the United States had the opportunity to earn BTC, Ether (ETH), and Dogecoin (DOGE) through Robinhood after spending $5 or more at the fast food chain. Landry’s Restaurant Group — the company behind the Bubba Gump Shrimp Company — announced a similar initiative last month for diners to earn $25 in BTC for every $250 spent.

Related: Bitcoin rewards triggered shopping frenzy for cardholders

According to data from Cointelegraph Markets Pro, the price of Bitcoin is $58,458 at the time of publication, having fallen more than 15% since reaching an all-time high of $69,000 on Nov. 10. Cointelegraph reported that the crypto has seen rejection at $60,000 more than once since dropping under the key level in November.