Fox Broadcasting Company has teamed up with Rick and Morty co-creator Dan Harmon to develop what they describe as the “first-ever animated series curated entirely on the Blockchain.”
The animated comedy series, dubbed “Krapopolis,” will be launched alongside a dedicated marketplace that will host the sale of tokenized digital goods including nonfungible tokens depicting the characters and artwork featured throughout the show. The show also hopes to reward its most devoted fans with tokens that unlock “exclusive social experiences.”
Alongside the partnership, Fox announced the launch of the new NFT company “Blockchain Creative labs,” which is expected to operate the marketplace for Krapopolis and other shows in the future.
While details are sparse on what exactly “curated entirely on the blockchain” means, Fox Entertainment CEO Charlie Collier noted plans to introduce advertising partners to NFTs during a streamed presentation announcing the platform, stating:
“Not to go too far into it today, but as an advertiser-focused, artist-first and animation-obsessed company, Fox is going to take advertisers into the world of blockchain-powered tokens, including NFTs.”
Krapopolis will be produced by Fox-owned Bento Box Entertainment, however, the series holds no reference to crypto as it is set in ancient Greece and focused on a “flawed family of humans, gods and monsters that tries to run one of the world’s first cities without killing each other.”
Dan Harmon rose to fame for writing and co-creating Community and Rick and Morty — with the animated series Rick and Morty winning Primetime Emmy awards in 2018 and 2020. The series is a loose parody of the popular movie Back To The Future, following the antics of time-traveling scientist Rick and his grandson Morty.
Justin Roiland, the other co-creator of Rick and Morty. has been quick to cash in on the recent NFT mania. In January, Roiland sold an NFT dubbed “The First Ever Edition Of Rick And Morty Cryptoart” for $150,000 through a silent auction on the Gemini-owned NFT platform, Nifty Gateway.
Rick and Morty creator Justin Roiland has expanded into the NFT world.
“The Best I Could Do” collection raised $1 million in a Nifty Gateway auction.
The most valuable item, a unique piece called “The Smintons,” sold for $290,100. Proceeds from the sale will be donated to homeless encampments in LA.
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Justin Roiland just raised $1 million from a collection of NFTs. It’s the Rick and Morty legend’s first foray into the crypto art world.
Rick and Morty Make NFT Debut
Justin Roiland’s first NFT collection just raised $1 million.
The iconic animator, best-known for creating the beloved Rick and Morty series, released his “The Best I Could Do” collection via Nifty Gateway, the Gemini-owned NFT auction platform.
Roiland has previously spoken of cryptocurrencies, tweeting about Bitcoin back in 2015, but “The Best I Could Do” is his first step into the world of NFTs.
Thirteen pieces were available in the drop, including five one-of-a-kind editions.
A five-minute open edition raised $275,391. Copies were minted for anyone who bid within the short time window, and two bigger editions of 100. The most wallet-friendly piece was available for only $10.
One unique piece based on his popular animated series, titled “The First Ever Edition Of Rick And Morty Cryptoart,” sold for $150,000 in a silent auction.
Another called “The Smintons,” an unsubtle reference to the world’s most popular animated sitcom, sold for $290,100. Roilandsaidthat the proceeds from “The Smintons” would be donated to help the homeless in Los Angeles.
The Smintons by @JustinRoiland has sold for $290,100! Congrats to the collector and to Justin! pic.twitter.com/vbyenEmJjh
— Nifty Gateway (@niftygateway) January 21, 2021
Nifty Gateway noted that the seven figure payout makes “The Best I Could Do” one of the most valuable NFT drops ever.
Last year, cult digital artist Beeple made an even higher sum through Nifty Gateway, collecting a record-breaking $3.5 million from his “Everydays” drop.
NFTs Attract Speculation
As NFTs have drawn more attention, speculation over the future value of digital art has helped some pieces sell for thousands of dollars.
The high prices aren’t exclusive to digital art: in November, acollectible cardof the Paris Saint-Germain soccer player sold for $65,000 onSorare, a fantasy soccer game in which players trade and compete with NFTs of soccer stars.
NFTs are a form of token that live on the Ethereum blockchain. They can’t be replicated and act as proof of authenticity and ownership. When a Unique token like those in Roiland’s collection is sold, its scarcity can be proven as the data is stored on-chain.
Though many well-known artists have recently turned their hand to NFTs, Roiland is among the most famous to experiment with the format. His science fiction sitcom Rick and Morty is one of the most acclaimed animated series in entertainment history.
It’s won several awards, including two Primetime Emmys. Roiland is the show’s animator, co-writer, co-producer, and key voice actor.
Disclosure: At the time of writing, the author of this feature owned ETH, among a number of other cryptocurrencies.
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