Hong Kong International Airport (HKIA) has partnered with JCDecaux Transport Hong Kong to introduce the first-ever HKIA Metaverse. This groundbreaking initiative, which runs from July 6 to August 31, 2023, provides an immersive virtual world for brands to connect with international visitors and local travelers.
The HKIA Metaverse, built on the Web3 ecosystem, comprises three Metaverse Airport scenes. Visitors can start their virtual journey by navigating through the Departure Hall, crossing the Sky Bridge, and entering the boarding gate area where they can find instructions for various games. This innovative approach transforms the airport environment into a gamified space, offering visitors a unique adventure with multiple levels of engagement, including game participation and interaction with other airport passengers.
Adding to the excitement, the HKIA Metaverse features a daily treasure hunting game. Visitors have the opportunity to discover hidden treasures and stand a chance to win the first-ever limited-edition HKIA Metaverse NFT, launched in honor of HKIA’s 25th anniversary.
Alby Tsang, Head of Retail & Advertising of Airport Authority Hong Kong, expressed pride in HKIA being the first international airport in Greater China to launch a Metaverse, offering visitors a novel way to immerse themselves in a virtual world and engage with brands in an unprecedented manner.
Shirley Chan, Managing Director of JCDecaux Transport, highlighted the role of the HKIA Metaverse in enhancing HKIA’s digital transformation in advertising. She emphasized the potential of Web3 technology as a hot trend and expressed confidence that the new platform would significantly boost engagement between brands and visitors at HKIA.