Binance and Crypto.com Announce Support for Two Ethereum-Based Altcoins As Kraken Adds Terra (LUNA)

Three of the top crypto exchanges are adding a litany of new coins for trading, sending prices on a volatile roller coaster ride.

In a new announcement, Binance says they are listing metaverse altcoin Highstreet (HIGH) for open trading.

According to Binance Research,

“Highstreet is an open-world metaverse that incorporates shopping, gaming, NFTs [non-fungible tokens], traditional and crypto brands in an MMORPG [massively multiplayer online role-playing game] game. 

Users can play-to-earn by completing quests, attending social events, socializing with players, shopping for NFTs from real-world brands.”

Highstreet’s native governance and utility token HIGH has seen highs and lows since the announcement. The listing sent HIGH’s value from $23.99 to an all-time high (ATH) of $38.42 in a matter of hours, a 60% increase.

However, HIGH has since heavily corrected and is currently trading at $19.66, a 48% decrease from HIGH’s ATH.

Similarly, Singapore-based exchange Crypto.com announced support for gaming studio and NFT marketplace platform Vulcan Forged PYR (PYR). According to the announcement,

“Vulcan Forged is a blockchain game studio and NFT marketplace. Its utility token, PYR, is an ERC-20 token with close to zero gas fees involved in its use. 

The primary use for PYR will be as a form of currency in the Vulcan Forged marketplace. Vulcan Forged aims to revolutionize the play-to-earn concept in gaming, where PYR can be earned just by playing the studio’s many DApps. 

PYR powers the entire Vulcan Forged DApp ecosystem and can be used as a settlement, staking, and gaming utility token.”

PYR has ridden the ups and downs of price volatility since the announcement.

First, PYR’s price increased 6.9% from $20.56 to $21.97 before dropping 4.5% to $20.98.

From there, the altcoin’s price jumped back up 3.9% to $21.80 before dropping 5.6% back down to $20.56. PYR has since leveled out and is currently trading at $21.43, down 5% over the last 24 hours.

Finally, top US-based exchange Kraken got in on the altcoin action, adding popular Ethereum-competitor Terra (LUNA) for open trading. According to a Kraken blog post, the layer-1 smart contract platform,

“… is a protocol for algorithmic stablecoins that aims to rebuild legacy financial rails in a decentralized environment. 

It ​​blends the price stability of fiat currencies with the censorship-resistance of cryptocurrencies to offer fast and affordable settlements.”

LUNA has enjoyed positive price action since Kraken’s announcement, jumping 9.2% from $61.64 to $67.32 in a matter of hours. LUNA is currently trading at $67.32, up 2% over the last 24 hours.

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Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any loses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.

Featured Image: Shutterstock/Tithi Luadthong

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Highstreet Announces $5 Million Round To Combine VR, NFT, and Crypto

Key Takeaways

  • Highstreet is a next-generation digital marketplace where users can shop in group in virtual reality.
  • The project has completed a $5 million raise from crypto and traditional VCs alike.
  • Highstreet is reimagining the retail experience allowing groups of users to shop NFTs together tied to real-world products.




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The VR Metaverse is inching closer. With some calling for “NFT Summer,” Highstreet, a metaverse-based DeFi marketplace for NFTs and other digital items, has raised $5 million.

Highstreet: NFT Marketplace in Virtual Reality

Highstreet aims to bring the digital marketplace to virtual reality. The Canadian startup has raised $5 million from crypto and traditional VCs such as Mechanism Capital, NFC Ventures, or Jump Trading. The round also included influencers and community members such as Miss Bitcoin, Encrypt Club, or Mr. Block.


Andrew Kang, Managing Partner at Mechanism Capital, said, “Retail consumers have shown increasing attention and familiarity with digitally native goods, but most brands haven’t been able to tap into this interest. Highstreet offers the potential for traditional retail brands to generate interest and loyalty among their customer base in a completely new fashion through NFTs.”

This funding will allow Highstreet to expand its engineering department, focusing on developers with Unity experience. The goal is to create a seamless metaverse experience where users can shop together and experience what they call “the future of retail.”

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The world of Highstreet will be composed of different explorable islands powered by brands or partners, complete with residential zones and shopping areas where users can buy NFTs. These NFTs might be digital artwork, but they can also entail customers to real-world items. To promote their latest album, Kings of Leon offered NFTs that entailed customers to the real vinyl pressings.

“Highstreet is excited to have such a diverse group of investors join us on our journey to build the future of retail. Many believed e-commerce was the beginning of the end for extravagant brand activations and charming storefronts. However, the excitement of shopping lives on in the metaverse. In a virtual world, brand expression is limitless, bound not by building costs nor physics. The ultimate retail experience will debut soon, right here on Highstreet,” said Travis Wu, CEO of Highstreet.

Disclaimer: The author held ETH and several other cryptocurrencies at the time of writing.

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