Google Ads Used in $4M Crypto Phishing Scam

A recent study by ScamSniffer, a Web3 anti-scam service provider, has revealed that scammers have stolen over $4 million in cryptocurrency from unsuspecting users through phishing websites promoted on Google Ads. The fraudulent websites prompt wallet login signature requests that compromise users’ addresses, and have specifically targeted decentralized finance protocols, websites, and brands, including Zapper.fi, Lido, Stargate, DefiLlama, Orbiter Finance, and Radiant.

The phishing websites use slight variations to official URLs, making it challenging for users to identify that they’ve clicked on malicious links. Analysis of metadata from some of the phishing websites shows that they are linked to advertisers in Ukraine and Canada, who employ several methods to bypass Google’s ad review process. This includes manipulating the Google Click ID parameter, allowing the attackers to show a normal webpage during Google’s ad review. Other malicious adverts use anti-debugging methods to redirect users with developer tools enabled to a normal website, while a direct click takes users to the malicious website. These tactics allow scammers to bypass some of Google Ads’ machine reviews.

On-chain data analysis from addresses linked to malicious websites advertised on Google from ScamSniffer’s database suggests that $4.16 million has been stolen from over 3,000 users in the past month. The anti-scam service provider followed on-chain flows of funds to various exchange and mixing services, including SimpleSwap, Tornado Cash, KuCoin, and Binance.

ScamSniffer also suggests that promoting crypto-related phishing websites is a lucrative business. The average cost per click for associated keywords is between $1 to $2, estimating a conversion rate of 40% from 7,500 users clicking on malicious adverts, scammers have spent around $15,000 on advertising which provided a return on their malevolent investments of 276%, given the $4 million stolen to date.

This news comes as Russian cybersecurity and anti-virus provider Kaspersky highlights a significant increase in crypto-related phishing attacks through 2022, with over 5 million phishing attacks identified last year, up 40% year on year.

It is essential for users to be vigilant and take precautions to protect their cryptocurrency. Users should avoid clicking on suspicious links, ensure their devices have up-to-date anti-virus software, use two-factor authentication (2FA) wherever possible, and use a reputable wallet with secure features.

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Google running crypto ads again as new policy goes into effect

Google is running crypto ads again after its updated financial products and services policy went into full effect on August 3.

The multinational giant banned crypto and Initial Coin Offering (ICO) related advertisements back in June 2018, and the updated policy allows regulated crypto entities to market their services once again. ICOs have been left out in the cold, however.

Google’s crypto ad policy revision was first outlined in June and stipulates that “advertisers offering cryptocurrency exchanges and wallets” targeting U.S. consumers are allowed to advertise their services and products if they meet specific requirements.

The move will provide additional sales for Google’s parent company Alphabet, although crypto ads will likely be just a drop in the ocean of the company’s $147 billion in advertisin revenue.

Google’s strict requirements are designed to weed out shady advertising and blatant crypto scams. Advertisers must be registered with the Financial Crimes Enforcement Network (FinCEN) as a “money services business and with at least one state as a money transmitter, or a federal or state-chartered bank entity.”

The firm will not allow ads for ICOs, DeFi trading protocols or the promotion of purchasing, selling or trading cryptocurrencies. Celebrity crypto endorsements are also banned, which may help in part with issues surrounding fake celebrity endorsements.

Related: Coinbase sued over Dogecoin sweepstake ad campaign

Google’s updated policy also bars crypto ads from linking to websites that host “cryptocurrency trading signals, cryptocurrency investment advice, aggregators or affiliate sites containing related content or broker reviews.”

Last month TikTok announced that crypto-based promotional content had been banned as part of a move to stop all financial services and products from being advertised on the platform.

Redditors in the r/Bitcoin subreddit saw the news that Bitcoin can once again be promoted via Google as a “bullish” sign for the cryptocurrency, although user “Brief-Music-5825” asserted that Google should “ban fake crypto news as well. The amount of fake news creating FUD is unbelievable.”