Share this article
FTX U.S. will partner with Washington D.C.’s Monumental Sports and Entertainment.
FTX U.S. Partners With Washington Sports Teams
FTX can’t stop partnering with major sports teams.
The leading crypto exchange’s U.S. arm announced it had signed a sports marketing deal with Monumental Sports and Entertainment Monday, following a string of other high profile partnerships in the sports sector.
Monumental Sports and Entertainment is one of Washington D.C.’s largest sports companies, overseeing the NBA’s Washington Wizards, the NHL’s Washington Capital, and the WNBA’s Washington Mystics. It also owns Capital One Arena, the home venue for the three teams.
Though full terms of the deal were not disclosed, the agreement makes FTX U.S. the firm’s crypto exchange partner and exclusive NFT partner.
The MSE partnership is not the only sports marketing deal the FTX brand has signed this year. Only last week, FTX U.S. linked up with the Golden State Warriors in a $10 million deal. It’s also partnered with college football and basketball teams and, perhaps most notably, paid $135 million to get the naming rights to Miami Heat’s stadium for the next 20 years. The exchange also reached an agreement to feature on MLB umpire jerseys and has enlisted Tom Brady, Shohei Ohtani, and Bored Ape Yacht Club member Stephen Curry as official ambassadors.
While FTX was the first crypto exchange to make a big splash in the sports industry, others have followed their lead this year. Crypto.com bought the naming rights to LA’s Staples Center in a mammoth $700 million deal last month, adding to its partnerships with UFC and Formula 1. Coinbase has also sponsored the NBA and last week joined forces with Kevin Durant for an ambassador deal.
Disclosure: At the time of writing, the author of this feature owned ETH and several other cryptocurrencies.
Share this article
FTX Partners With the NBA’s Golden State Warriors
FTX U.S. has partnered with the NBA team the Golden State Warriors, according to a press release published on Tuesday. The partnership will see the Golden State Warriors team drop…
LA Lakers’ Home Arena Renamed After Crypto.com in $700M Deal
Crypto.com has paid $700 million to secure a 20-year naming rights agreement for LA’s iconic Staples Center, renaming it to the Crypto.com Arena. Crypto.com Renames Staples Center Crypto.com has signed…
FTX U.S. Partners with University of Kentucky Wildcats to Compensate P…
Crypto exchange FTX U.S. has announced a new partnership with the University of Kentucky Wildcats basketball team. The deal includes players being paid a monthly stipend in U.S. dollars via…
A Guide to Yield Farming, Staking, and Liquidity Mining
Yield farming is arguably the most popular way to earn a return on crypto assets. Essentially, you can earn passive income by depositing crypto into a liquidity pool. You can think of these liquidity…