Tag: Football

Premier League in Talks to Enter $34.7M Deal with NFT firm Sorare

by Blockchain News

One of football’s largest organizations globally is planning to talk with its teams about a proposed multi-year contract with Sorare for digital collectables.

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If the deal is signed, the English Premier League and its 20 clubs will enter an approximately $34.7 million per year deal with the non-fungible tokens (NFT) digital collectables platform that will include a multi-year contract for static images of players in the form of NFTs.

According to Sky News, the deal could be formally agreed upon within weeks.

Furthermore, the deal will replace the Premier League’s initial deal with ConsenSys – blockchain infrastructure provider of Infura and MetaMask – which had been in the works earlier this year but not signed, according to a report from Sky News.

The ConsenSys deal was under renegotiation until recently, however, it failed to go through after one Premier League club executive said they had been told that the Sorare contract was more lucrative.

Premier League’s deal with Paris-based start-up Sorare will allow its hundreds of millions of avid fans to own a famous photo of their favourite player in the form of NFT artwork, as well as sports highlights.

French footballer Kylian Mbappe and the giant Japanese tech investor SoftBank has been the key backer of Sorare, who recently partnered with the NBA and other sporting leagues. It recently raised $680 million and was valued at over $4 billion.

The Premier League also has another separate ongoing deal with Dapper Labs – another NFT specialist who started the popular NBA Top Shots platform.

The Premier League is the UK’s top-tier football organization. The combined revenue of all the 20 Premier League clubs was projected to be around 6.2 billion euros for the 2020/21 season.

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Premier League in Talks to Enter $34.7M Deal with NFT firm Sorare

by Blockchain News

One of football’s largest organizations globally is planning to talk with its teams about a proposed multi-year contract with Sorare for digital collectables.

shutterstock_1422698036 p.jpg

If the deal is signed, the English Premier League and its 20 clubs will enter an approximately $34.7 million per year deal with the non-fungible tokens (NFT) digital collectables platform that will include a multi-year contract for static images of players in the form of NFTs.

According to Sky News, the deal could be formally agreed upon within weeks.

Furthermore, the deal will replace the Premier League’s initial deal with ConsenSys – blockchain infrastructure provider of Infura and MetaMask – which had been in the works earlier this year but not signed, according to a report from Sky News.

The ConsenSys deal was under renegotiation until recently, however, it failed to go through after one Premier League club executive said they had been told that the Sorare contract was more lucrative.

Premier League’s deal with Paris-based start-up Sorare will allow its hundreds of millions of avid fans to own a famous photo of their favourite player in the form of NFT artwork, as well as sports highlights.

French footballer Kylian Mbappe and the giant Japanese tech investor SoftBank has been the key backer of Sorare, who recently partnered with the NBA and other sporting leagues. It recently raised $680 million and was valued at over $4 billion.

The Premier League also has another separate ongoing deal with Dapper Labs – another NFT specialist who started the popular NBA Top Shots platform.

The Premier League is the UK’s top-tier football organization. The combined revenue of all the 20 Premier League clubs was projected to be around 6.2 billion euros for the 2020/21 season.

Image source: Shutterstock

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Premier League in Talks to Enter $34.7M Deal with NFT firm Sorare

by Blockchain News

One of football’s largest organizations globally is planning to hold talks with its teams to talk about a proposed multi-year contract with Sorare for digital collectables.

shutterstock_1422698036 p.jpg

If the deal is signed, the English Premier League and its 20 clubs will enter an approximately $34.7 million per year deal with the non-fungible tokens (NFT) digital collectables platform that will include a multi-year contract for static images of players in the form of NFTs.

According to Sky News, the deal could be formally agreed upon within weeks.

Furthermore, the deal will replace the Premier League’s initial deal with ConsenSys – blockchain infrastructure provider of Infura and MetaMask – which had been in the works earlier this year but not signed, according to a report from Sky News.

The ConsenSys deal was under renegotiation until recently, however, it failed to go through after one Premier League club executive said they had been told that the Sorare contract was more lucrative.

Premier League’s deal with Paris-based start-up Sorare will allow its hundreds of millions of avid fans to own a famous photo of their favourite player in the form of NFT artwork, as well as sports highlights.

French footballer Kylian Mbappe and the giant Japanese tech investor SoftBank has been the key backer of Sorare, who recently partnered with the NBA and other sporting leagues. It recently raised $680 million and was valued at over $4 billion.

The Premier League also has another separate ongoing deal with Dapper Labs – another NFT specialist who started the popular NBA Top Shots platform.

The Premier League is the UK’s top-tier football organization. The combined revenue of all the 20 Premier League clubs was projected to be around 6.2 billion euros for the 2020/21 season.

Image source: Shutterstock

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Spanish Football Giants Barcelona and Real Madrid Seek Crypto Trademark Protection

by Blockchain News

Football giants Barcelona and Real Madrid filed a joint crypto trademark protection covering various virtual products, according to licensed patent and trademark attorney Michael Kondoudis.

Kondoudis tweeted:

“Football powerhouses Real Madrid and Barcelona have filed a joint trademark application covering: virtual reality gaming, virtual clothing, footwear, headgear, cryptocurrency transaction management software …and more.”

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Source:MichaelKondoudis

Under serial number 97536450, the trademark protection was filed at the United States Patent and Trademark Office (USPTO) on August 5 and seeks to safeguard the football powerhouses’ virtual reality software and downloadable software used to manage crypto transactions. 

Barcelona and Real Madrid also intend to shield non-downloadable virtual products like headgear, footwear, and clothing for an enhanced experience in the Metaverse. Furthermore, their e-commerce and e-payment platforms will be protected.

Earlier this year, Real Madrid set foot in the Metaverse after partnering with Astosch Technology by creating a digital recreation of its Santiago Bernabeu stadium. 

The football giant sought to boost its fans’ experience by offering them a chance to walk through the famous arena, including the trophy cabinet, which had a 3D recreation. 

With the new crypto trademark petition, the El Clasico rivals intend to continue exploring the web3 and metaverse spaces. 

Meanwhile, Barcelona entered the crypto sector in 2020 after partnering with fintech firm Chiliz for a blockchain-powered fan-engagement platform, Blockchain.News reported. 

Barcelona sought to render a tokenized engagement platform to its more than 300 million fans worldwide. Fans were to purchase the Barca Fan Tokens (BAR) through an innovative procedure called Fan Token Offering (FTO).

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PSG Sells NFT Tickets for Resuming Japanese Tour after 27 Years

by Blockchain News

French football team Paris Saint Germain (PSG) is resuming its Japanese tour for the first time in 27 years, and this time, the ticket for its scheduled fixtures is being sold in the form of non-fungible tokens (NFTs).

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The Japanese Tour NFT tickets will feature three premium tickets for each of the three games and will be on sale until Wednesday.

Buyers of the PSG Japan Tour tickets will gain access to the venue’s VIP section and will be able to have personal interactions with some of PSG’s star players and have photos taken with them. The last time PSG went on a tour to Japan was in 1995, and in a bid to celebrate this event, the club will also be selling a commemorative NFT.

The proposed first match of the team will be held on July 20 with Kawasaki Frontale under the J1 League. The football club’s biggest stars, including Kylian Mbappe, Neymar Jr, Lionel Messi, Marco Veratti, and Marquinhos, will be joining the Japan tour.

Football clubs have a fast-growing embrace of digital currency-related innovations, and PSG is undoubtedly one of the first adopters. The club had its fan token go live on the Binance Launchpad back in December 2020 and has been using the token to foster closer participation in the club’s affairs amongst its fans around the world.

While PSG comes off as the first football club to sell its ticket as NFTs, other prominent clubs worldwide are also championing many bullish innovations regarding the adoption of digital collectables.

In March, Spanish football giant FC Barcelona announced that it was preparing to launch its own NFT collection and digital currency. Other mega clubs, including Manchester United and Manchester City, are also notably heavily invested in Web3.0 and the Metaverse ecosystem.

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PSG Sold NFT Tickets for Resuming Overseas Tour after 27 Years

by Blockchain News

French football giant Paris Saint Germain (PSG) is resuming its Japanese tour for the first time in 27 years, and this time, the ticket for its scheduled fixtures is being sold in the form of Non-Fungible Tokens (NFTs).

PSG2.jpg

The Japanese Tour NFT tickets will feature three premium tickets for each of the three games and will be on sale until Wednesday.

Buyers of the PSG Japan Tour tickets will gain access to the venue’s VIP section and will be able to have personal interactions with some of PSG’s star players and have photos taken with them. The last time PSG went on a tour to Japan was in 1995, and in a bid to celebrate this event, the club will also be selling a commemorative NFT.

The proposed first match of the team will be held on July 20 with Kawasaki Frontale under the J1 League. As revealed by the football club, its biggest stars, including Kylian Mbappe, Neymar Jr, Lionel Messi, Marco Veratti, and Marquinhos, will be joining the Japan tour.

Football clubs have a fast-growing embrace of digital currency-related innovations, and PSG is undoubtedly one of the first adopters. The club had its fan token go live on the Binance Launchpad back in December 2020 and has been using the token to foster closer participation in the club’s affairs amongst its fans around the world.

While PSG comes off as the first football club to sell its ticket as NFTs, other prominent clubs worldwide are also championing many bullish innovations regarding the adoption of digital collectables.

In March, Spanish football giant FC Barcelona announced that it was preparing to launch its own NFT collection and digital currency. Other mega clubs, including Manchester United and Manchester City, are also notably heavily invested in Web3.0 and the Metaverse ecosystem.

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Footballer De Bruyne Becomes Crypto Exchange Phemex Brand Ambassador

by Blockchain News

Belgian professional footballer Kevin De Bruyne has been appointed as a brand ambassador for Singapore-based cryptocurrency platform Phemex.

Phemex operates as a crypto trading derivatives platform. Phemex is a professional and trustworthy global cryptocurrency derivatives exchange, offering Bitcoin, Ethereum, Ripple, and Chainlink perpetual contracts, with up to 100x leverage.

In addition to his role as a global ambassador, Kevin De Bruyne has shown a keen interest in cryptocurrencies, and he will also teach football fans about cryptocurrencies.

Kevin De Bruyne, who plays in the midfield position, is currently playing for Premier League club Manchester City and the Belgium national team. He is widely regarded as one of the world’s best players, and pundits have often described him as a “complete footballer”.

Last year, Argentinian football superstar Lionel Messi accepted cryptocurrency PSG tokens as part of the payment after signing a new contract with the Paris Saint-Germain (PSG) team.

Famous football star and entrepreneur David Beckham was also appointed as a global brand ambassador for the DigitalBits blockchain. 

In March, Four-time tennis star Naomi Osaka became FTX’s global ambassador, becoming one of the first major female professional athletes to partner with FTX.

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Manchester United Selects Blockchain Firm Tezos as Technical Partner

by Blockchain News

Manchester United has inked a multi-year deal with Tezos, a proof-of-stake (POS) blockchain provider, as the club’s training kit sponsor. 

The new partnership came after the deal expired with AON last season; Manchester United’s first-team squad will, therefore, team up with a Tezos-branded training kit. 

In a statement, Man. Utd. said that it chose Tezos because it is one of the providers of sustainable, reliable, and advanced blockchains needed to revolutionize how the club and fans interact.  

Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, welcomed the partnership and said:

“We are especially pleased to be partnering with one of the most eco-friendly blockchains, using technology that is energy-efficient, limits carbon emissions, and lowers costs, consistent with the club’s wider efforts to promote environmental sustainability.”

As a 13 time English Premier League (EPL) champion, the Red Devils seeks to render community-led innovation as the world gears to a new digital revolution. Therefore, Tezos emerged as its “blockchain of choice.”

Edward Adlard, the head of adoption and business development at Tezos, noted:

“Tezos will enable Manchester United to use blockchain and Web3 to transform fan, player, team, and partner engagement.”

Tezos will fund Manchester United Foundation’s objective of inspiring, educating, and training youths within the local community using its cryptocurrency XTZ or Tez. Furthermore, the strategic partnership will also render new fan experiences developed on the Tezos blockchain. 

With the non-fungible token (NFT) sector booming, Tezos has been one of the proof-of-stake networks empowering this sector. For instance, innovative protocols such as  AmplifyX, an NFT music marketplace, are based on the Tezos blockchain. 

PoS blockchains are favoured in the modern era because they are deemed more environmentally friendly and cost-effective than the proof-of-work (PoW) networks used by digital assets like Bitcoin (BTC).

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Stop listening to celebrities for financial advice, says Binance Super Bowl campaign

by Cointelegraph

From NFL players accepting their salaries in cryptocurrency and Tom Brady founding his own NFT marketplace to the NFL providing Super Bowl attendees with customized NFTs, the National Football League and the blockchain community seem to have embraced each other.

As Super Bowl LVI approaches this Sunday, there is one thing fans can be sure to expect: crypto ads. One marketing campaign led by Binance, the largest global exchange by trading volume, warns fans about taking these anticipated crypto commercials to heart, and uses celebrities to make its point. 

Last week, Binance released its first video featuring Miami Heat Forward Jimmy Butler who said that “I can give you advice on a lot of things. Your money isn’t one of them.” He warns viewers that they will be told “to get into crypto” by a lot of people, but should heed that call by doing their own research. The campaign’s slogan is “trust yourself” instead of trusting the celebrities on screen.

This series of ads are calling upon game spectators to sound Binance’s #CryptoCelebAlert at CryptoCelebAlert.com for every commercial aired during the game with a celebrity talking about crypto. An incentive to do so includes the ability to claim one of 2,222 POAP NFTs featuring Jimmy Butler. 

The latest celebrity to join the campaign is reggaeton star J Balvin. In his video released Monday he said, “Don’t ask me” about crypto because he is learning too. He even admits to feeling “dumb” about being looked to for crypto advice. 

Via a VIP-filled partnership, Binance’s ultimate aim appears to be to direct new users to its own platform, as well as to the educational crypto primer tools on its website. According to the company, the campaign’s next protagonist will be mixed martial arts fighter Valentina Shevchenko.