Flipkart Introduces Avenue for Indians to Shop in the Metaverse

Indian retail and supermarket giant, Flipkart is looking to redefine the future of shopping with the launch of the Flipverse, a metaverse arena where shoppers can get a peak of the products they want to buy.


In reality, Flipverse is designed to change the shopping experiences for both the customer and the business brands who embrace the offering. The Flipverse technology was created with the tech stack of eDAO, a Web3.0 startup that was incubated by the Polygon-Layer-2 protocol

According to Flipkart, the aim of Flipverse is to enable customers and brands to get closer to their brands in a way that communication can be both ways. The Flipverse offering is one that will be gamified, interactive, and immersive shopping experience for consumers in a digital world by giving them access to their favorite brands, Super coins, and digital collectibles. 

“The future growth of e-commerce will be influenced by the immersive technologies of today, and Metaverse is one of the significant revolutions in this arena with immense potential,” said Naren Ravula, VP and Head, of Product Strategy and Deployment, Flipkart Labs, 

“The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and an immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India. By providing customers with access to their preferred brands, offers, SuperCoins, and digital collectibles, we are aiming to improve their shopping experiences in a virtual and immersive setting.”

The Web3.0 ecosystem might be new, but both companies operating in the space, as well as their traditional counterparts, are currently joining forces to promote the introduction of use cases that can drive enhanced adoption across the board. 

As announced, the first phase of the Flipverse shopping campaign will run for a week, with projections to onboard a million more users in the near future.

Image source: Shutterstock


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Indian crypto users suspect Flipkart’s Bitcoin announcement is an April Fools joke

Flipkart, India’s largest e-commerce company by sales, has said it will be accepting Bitcoin payments in what many suspect is an April Fools’ Day prank.

In an announcement on Twitter today at 11:30 PM India Standard Time, Flipkart said it would be accepting Bitcoin (BTC) “as a convenient mode of payment” for its online marketplace. However, many users have refused to accept the e-commerce company’s seemingly pro-crypto stance given the timing — at the time of publication, it is already April Fools’ Day in India.

Headquartered in Bangalore, Flipkart has claimed it had more than 200 million users as of July, meaning crypto payments on the platform could look bullish for the Indian market. However, reports have been circulating of the Indian government introducing a possible ban on private cryptocurrencies in the country. Many Flipkart users seemingly doubted the veracity of the company’s claims.

“A massive company like Flipkart would not take such a risk given the uncertainties in the regulations here,” said Twitter user Shrikar Parashar.

Many Crypto Twitter users said that even though they believed the announcement was an April Fools’ Day joke, the message was still a bullish indicator for the space “good for Bitcoin awareness.” Others speculated that if Flipkart didn’t hold up its end on Bitcoin payments, the alleged joke might drive users away:

The crypto space is annually beset with fake news reports around April 1 that sometimes go viral before the majority of readers find the fine print revealing they were jokes. For a few years, CoinMarketCap has listed Toilet Paper Token (TPT) as the number “0” digital asset in its list of cryptocurrencies by market capitalization. Last year, crypto exchange Bitfinex pranked its more than 600,000 Twitter followers by claiming it would release an energy drink similar to Monster.

Cointelegraph reached out to Flipkart for comment, but did not receive a response at the time of publication.