The Importance of Embedded Finance in Today’s Fintech World

A recent research conducted by Decta brought to light the significance of integrated financial elements in the modern world of fintech. According to the findings of the survey, some significant drivers for a seamless customer experience are the increasing use of online purchasing and digital payment methods.

Embedded finance is a novel method of software distribution that collaborates with suppliers of financial infrastructure to include financial services into the ecosystems of goods that are already on the market. Banking, lending, insurance, payments, and branded credit cards are some of the most frequent types of integrated financial solutions.

According to the findings of the survey, the most important factors that contribute to a positive experience when making purchases online are the ease with which payments can be made and the number of different payment methods that are available. The primary cause of an unpleasant shopping experience is the absence of a chosen payment option or difficulty during the checkout process. Almost 49 percent of respondents said that they would probably quit shopping if they ran across these difficulties.

One of the most important aspects of embedded finance is the ability to provide personalized offers, which are highly appreciated and may be improved by concentrating on certain demographics. For instance, 54 percent of American consumers favored integrated add-ons such as finance and insurance. Members from Generation X were the most happy with personal offers, whilst participants from Generation Z and Baby Boomer rated the offers they received a lower grade.

Other favored integrated features that gained the approval of the respondents include loyalty benefits, seamless payments, and same-page checkouts.

The research gives insights into client targeting and acquisition as cryptocurrency firms are steadily seeking to incorporate embedded financial elements, such as crypto-based credit cards or loans. The use of blockchain technology has been investigated by crypto companies as a means of assisting traditional businesses in the implementation of loyalty incentives and integrated financial services.

During the most recent bull market, the bitcoin ecosystem was able to benefit from increased investment from institutional investors. As a result of conventional hedge funds and some of the largest firms in the Fortune 500 jumping on the cryptocurrency bandwagon, we are starting to see widespread acceptance of cryptocurrencies.

However, there is still a significant distance to go with the primary goal of making cryptocurrency usable on a daily basis by retail customers. The research conducted on embedded finance may be able to assist crypto firms in taking a hint from the mainstream and putting it into practice with crypto-linked goods in order to provide a superior experience for their customers.


Tagged : / / / / / /

BigCommerce Partners with BitPay & Coinpayments to Enable Crypto Payments for Merchants

BigCommerce on Thursday announced a strategic partnership with cryptocurrency providers BitPay and CoinPayments to deliver crypto payment solutions to BigCommerce merchants in select countries.

With BitPay and CoinPayments, a NASDAQ-listed e-commerce platform can accept a variety of cryptocurrencies, including Bitcoin, Ethereum, Dogecoin, Bitcoin Cash, Shiba Inu, Wrapped Bitcoin, Litecoin, XRP, and five US dollar-pegged stablecoins such as Binance USD (BUSD), Dai stablecoin (DAI), Gemini dollar (GUSD), USD Coin (USDC), and Pax Dollar (USDP).

By expanding its crypto ecosystem, BigCommerce opens up opportunities for its merchants to offer more payment options, widen its market share, tap into a new customer base, and accelerate international growth through innovation.

Marc Ostryniec, Chief Sales Officer at BigCommerce, talked about the development: “Expanding our crypto ecosystem to include trusted best-of-breed partners is just one step towards driving innovation and growth for our merchants. A new era of consumers are passionate about transacting using crypto, and we’re helping them do it.”

Helping Retailers Navigate a Changing Payment Landscape

E-commerce platforms accepting cryptocurrency are steadily increasing, an evidence that the crypto market continues to grow. The use of cryptos for online shopping has shown parallel expansion.

BigCommerce has joined a number of other e-commerce platforms that have been adding crypto payment capabilities over the past few years.

In May this year, Shopify expanded crypto payment options through a partnership with so its merchants can accept cryptocurrency payments from customers through Pay.

Last month, a Shopify Competitor called Launch Cart enabled its merchants to accept Bitcoin payments using OpenNode and the Lighting Network.

With the growth of global acceptance of cryptocurrency, many online merchants have adopted crypto payments to remain in the trend.

Image source: Shutterstock


Tagged : / / / / / raises $1B in Series D, bringing valuation to $40B

Global payments processor announced a $1 billion Series D funding round on Wednesday, which marks a total of $1.8 billion raised to date and a $40 billion company valuation.

Among the primary investors in the latest round are Altimeter, Dragoneer, Franklin Templeton, GIC, Insight Partners, the Qatar Investment Authority, the Oxford Endowment Fund, and more.

The U.K.-based startup plans to use the funds in order to scale operations in the U.S. market, further develop their payment platform and to “strengthen leadership in Web3,” according to the statement. founder and CEO, Guillaume Pousaz acknowledged:

“At our core, we help enterprise merchants to navigate the complexity of moving money around the world, whether in fiat currency or bridging the gap to Web3.”

Related: British Payment Firm Checkout.​com Joins the Libra Association

In addition to serving ecommerce and services merchants such as Netflix, Pizza Hut and Sony, also powers large crypto players, including Coinbase,, FTX, and MoonPay. Its modular products are also used by the fan token provider and the blockchain-based wallet Novi from Meta. The company also claims to be beta-testing a proprietary solution for merchants to settle transactions in digital currencies.

Pousaz added that the company is still in “chapter zero of our journey” of bridging fiat and cryptocurrencies. And according to’s 2022 Ecommerce trends report, payment diversification strategies are “vital” if brands want to convert more sales, especially as merchants increasingly offer digital wallet integrations, QR code scanners and even to sell their own NFTs.