Real Estate Giant Caruso Will Accept and Buy Bitcoin

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Caruso To Accept Rent In BTC, Allocate Portion Of Treasury To BTC

The last few weeks have been excellent with Bitcoin, with financial giants like Goldman Sachs and Morgan Stanley indicating plans to allow clients to gain exposure to the cryptocurrency, among other bullish developments.

And now, another mainstream development has indicated bitcoin’s rise. Per an L.A Times report from April 7, real estate giant Caruso, based in California, has announced that it will now accept rent payments in bitcoin and allocate part of its treasury reserves to BTC.

According to the report, this development was made possible through partnership between Caruso and cryptocurrency exchange Gemini. Rick Caruso, the CEO of the firm, noted his interest in bitcoin, saying that the asset is a “good hedge” that “has already proven to be a good investment for us.”

He went on to add that, though tenants of his firm’s properties were not requesting to pay their rent in bitcoin, the move was something he wanted to make as cryptocurrencies are becoming widely used.

He also revealed that the company has converted 1 percent of its treasury into the digital asset, without revealing a specific dollar equivalent.

Caruso is one of the first significant adopters of Bitcoin in the real estate market, joining a growing list of huge corporations and countries taking an interest in digital assets.

Particularly notable among this growing list is Tesla, Elon Musk’s electric vehicle brainchild, with the company investing a stunning $1.5 billion into bitcoin and accepting the asset as payment.

Coincidentally, Tesla is a tenant of Caruso’s, meaning it might soon be making its rent payments on its Caruso-owned properties in BTC.

Tesla paying its rent in Bitcoin would signal a major milestone in bitcoin being used in larger, more transparent financial transactions. This gives investors hope that the cryptocurrency will soon be adopted across more fields of business.


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U.S. Real Estate Giant Caruso Properties Adopts Bitcoin (BTC)

Caruso properties have announced that it’s now accepting bitcoin (BTC) for rent on all its properties. Just like MicroStrategy and several other companies across the globe, Caruso has allocated a portion of its balance sheet to bitcoin, according to a report on April 7, 2021.

Caruso Properties Joins the Bitcoin Movement 

Caruso, one of the largest privately-held real estate firms in the United States, has integrated bitcoin (BTC) into its operations and is now accepting the world’s flagship cryptocurrency as a legitimate payment option for rent on its properties across the United States.

Established by Rick Caruso in 1987, Caruso (formerly Caruso Affiliated Holdings, LLC) develops, owns and manages properties in different areas of the U.S., including Palisades Village, the Americana at Brand, and the Waterside MarinaDel Rey, among others.

In addition to accepting bitcoin for rent from its tenants, Caruso has also made it clear that it’s allocating one percent of its treasury to the super volatile cryptocurrency, putting its name in the history books as one of the first companies to embrace the gospel of distributed ledger technology (DLT) and cryptocurrency.

Caruso Diversifies Portfolio 

In a bid to make its foray into bitcoin as smooth as possible,  Caruso properties, whose tenant includes Elon Musk’s Tesla Inc., has joined forces with the Winklevoss twins’ Gemini cryptocurrency exchange. 

The company has made it clear that its decision to add bitcoin as a payment option is not as a result of serious demand from its tenants, instead, it’s in an effort to diversify its portfolio and get itself prepared for the future, especially at a time when digital currencies are fast becoming a thing.

“I believe [bitcoin] it’s a good hedge and has already proven to be a good investment for us,” said Caruso, adding that bitcoin and the underlying blockchain technology have huge potential to disrupt traditional systems just the same way credit cards and computers are now everywhere you go.

“I believe bitcoin and blockchain are going to be doing the same in the future. We want to be ahead of the curve,” he concluded.

While critics often condemn bitcoin (BTC) for its insatiable appetite for energy and being too unpredictable in terms of price movement, the digital currency continues to wax stronger and it appears the trend will not end anytime soon.

At press time, the bitcoin (BTC) price is down by 1.23 percent in the last 24-hours, trading at $57,033, with a market cap of $1.07 trillion, as seen on CoinMarketCap.

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