Snoop Dogg Joins The Bored Ape Yacht Club And The Sandbox. Read All About It

It’s official, Snoop Dogg joined the apes. The rap superstar and all-around businessman made a substantial NFT investment and is now showing a Bored Ape as his avatar on Twitter. Not only that, Snoop Dogg bought a full set, a Bored Ape, an M1 and an M2 Mutant, and their correspondent Bored Ape Kennel Club. They all match with each other and tend towards pink fur. 

Related Reading | A Bored Ape NFT Sold For 0.75ETH By Mistake. Another Sold For 347ETH, But Wait…

In the announcement tweet, Snoop Dogg claimed: “When I APE in I APE all the way in!!,” and he wasn’t lying. This buy puts him among the top celebrity NFT collectors. At least the ones who are public about their buys. 

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How Did Snoop Dogg Get Into The Bored Ape Yacht Club?

It all came from a deleted tweet. What did it say? We wouldn’t know. However, NFT strategist Just1n.eth brought another rapper into the conversation. “He needs to link up with Waka Flocka to talk about the NFT collection that he should be looking into!” And Waka Flocka went straight to the BAYC. “Uncle Snoop you need a Ape mane!!! Join the yacht club.” This was Snoop Dogg’s answer:

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This was in June. Which shows how much of a patient businessman Snoop is.

Snoopverse In The Sandbox

Snoop Dogg is launching himself into NFTs with two feet. A couple of weeks ago, the superstar rapper announced a partnership with The Sandbox metaverse. There, he will have his own piece of the virtual world. There will be Snoop avatars and other Snoop-inspired NFTs for sale. And he will even perform live, and event that’s already selling early access passes for. 

Not only that, the rap star even made a song about the whole ordeal.

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And if you look closely, there are Bored Ape Yacht Club pieces on the walls in Snoop Dogg’s virtual mansion. Did he buy the set of apes to decorate his house? Maybe he did.

SANDUSD price chart - TradingView

SAND price chart on Kraken | Source: SAND/USD on

But Wait… Wasn’t Cozomo De’ Medici An Alias For Snoop Dogg?

Notorious NFT collector Cozomo De’ Medici once did a publicity stunt that seemed to suggest that he was Snoop Dogg. However, since then, the prevailing sentiment is that he isn’t. Artnet’s .pdf mag about NFT culture, Artnet NFT 30, broke down the story:

“Is Cozomo really Snoop Dogg? That was the rumor that swept the internet after the collector announced that a celebrity would reveal Cozomo’s true identity (with the first to spot the announcement winning 1 ETH), only for Snoop Dogg’s official account to tweet shortly thereafter, “I am @CozomoMedici.” The frenzy of investigations that followed, however, cast doubt on the link, pointing to a selfie that Cozomo posted from Lake Como with the musician Jason Derulo that obscured their face but not their short, Caucasian body.”

Related Reading | Will NFTs Kill Traditional Art? Famed Collector Cozomo de’ Medici Makes The Case

If Snoop was Cozomo, he would be the biggest celebrity NFT collector without a doubt. But he isn’t. Or is he? Following Snoop Dogg’s BAYC announcement, Cozomo tweeted:

What does that mean? You be the judge of that. 

Featured Image: Snoop Dogg on The Sandbox title screen | Charts by TradingView


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101 Bored Apes NFT auction at Sotheby’s closes at more than $24M

The auction of Yuga Labs’ 101 Bored Ape Yacht Club (BAYC) collection has smashed through expectations with a winning bid of $24.39 million.

The auction closed on Sept.10 and was hosted by the prestigious auction house Sotheby’s which had earlier estimated the collection would fetch between $12 million and $18 million.

The bundle of non-fungibles consists of 101 Bored Apes and three M1 and three M2 “Mutant serum” NFTs. When a Bored Ape token is combined with an M1 or M2 serum, it enables the holder to mint a new Mutant Ape NFT that keeps the same traits of the original Bored Ape but depicts it in a mutant format.

Taking the serum NFTs out of the equation as they are usually airdropped for free to holders, each Bored Ape in the collection was valued at an average price of roughly $241,000 or 69.4 Ether (ETH) at the time of publication.

The figure tallies in well above the floor price for Bored Ape NFTs on the secondary market, with data from OpenSea showing a minimum price of 38.99 ETH, worth around $135,000.

Yuga Labs also auctioned off a 101 NFT collection of its side project Bored Ape Kennel Club that closed on the same day with a winning bid of $1.83 million, at a price of $18,150 per NFT. The figure fell within Sotheby’s estimate of $1.5 million to $2 million, and beat the floor price on OpenSea of 3.09 ETH or $10.700.

Delaware-based Yuga Labs launched the BAYC on April 30, and it has since become a highly popular and sought-after project. Figures such as NBA star Steph Curry aped in by paying 55 ETH ($191,000) for a Bored Ape NFT late last month. Metaverse gaming firm The Sandbox also snapped up a Bored Ape for a record price of 740 ETH ($2.57 million) on Sept. 6.

Sandbox’s NFT depicts a golden ape with laser eyes wearing a sea captain’s hat. In a Sept. 8 blog post the firm revealed plans to port BAYC NFTs into its metaverse as playable avatars.

“The Avatar collections find additional utility for their NFT holders within our gaming virtual world. Through the interoperability of NFTs, they will be able to turn 2D collectible image NFTs into 3D playable avatars that are animated, can run, jump, socialize, play games, and interact with their other peer Avatars in The Sandbox,” the blog post read.

Bored Ape NFT 3749 Avatar: (Source: The Sandbox) 

Related: OpenSea bug appears to have destroyed nearly $100K in NFTs

According to data from OpenSea, NFT sales volume on the secondary market cooled down in September, with top projects such as CryptoPunks, Art Blocks and BAYC all seeing declines in seven-day volume of 85%, 82% and 69% respectively.

Only one NFT project out of the top 20 has seen an increase in seven-day volume, with Vine co-founder Dom Hofmann’s Loot (for Adventures) NFTs seeing an increase of 8.42%.

NFT sales volume: OpenSea

Data from Dune Analytics also shows that NFT floor prices are on a downward trend of late, dropping from 1.02 ETH on Aug. 30 to sit at around 0.40 ETH on Sept. 9. However, this doesn’t necessarily indicate a bearish trend for the NFT sector, as the price can be impacted by new projects emerging on the market that sell for lower prices.