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Today, Bloomberg reported that bitcoin exchange giant FTX purchased an ad slot for the upcoming Super Bowl LVI on February 13, 2022, at SoFi Stadium in Inglewood, California. The exchange did not provide a comment on how much the ad was purchased for or what the content will consist of.
“We’re inviting everyone to check it out, and here to help them on their journey. There is no bigger, more mainstream event to share a message like that than the Super Bowl,” Bankman-Fried said. “Our message throughout this year has been that crypto is safe, accessible, and ready for the mainstream.”
The Super Bowl is one of the most viewed sporting events there is, with just over 96 million viewers watching the latest Super Bowl LV. This is the main reason behind FTX purchasing this ad, to take advantage of all the eyes that will be watching. NFL legend Tom Brady has already expressed his interest in the exchange, purchasing an equity stake in the company earlier this year.
FTX seems to be trying to cover all bases in sports after partnering with NBA legend Steph Curry as well as buying the rights to the Miami Heat’s home court and renaming it the FTX Arena. They have also become the official exchange of Major League Baseball (MLB).
Earlier this year, FTX raised $900 million series B fundraise to become the largest raise by any exchange in history.
The U.K.-based exchanges agreed to move Coinfloor customers over to CoinCorner “to further bitcoin adoption.”
CoinCorner, a bitcoin exchange and service provider in the U.K., announced today that it had acquired the customer base and the internet domains of another British BTC exchange, Coinfloor.
“We’re very excited to welcome Coinfloor customers to CoinCorner,” said Danny Scott, CoinCorner CEO, in an announcement shared with Bitcoin Magazine. “Customers will now have access to our wide range of offerings, including Lightning payments, Bitcoin cashback, and many more features coming soon, such as debit cards and Bitcoin backed loans.”
Coinfloor customers will have one month, starting from October 4, to either migrate their accounts, contracts, and balances to CoinCorner or close their Coinfloor accounts and withdraw all available funds after fees. If the user doesn’t manually choose one route, their accounts and balances will be automatically migrated.
Coinfloor was founded in 2013 and has been the longest-running bitcoin exchange in the U.K. During the transition period, the company’s CEO Obi Nwosu will take on an advisory role at CoinCorner.
“CoinCorner and Coinfloor have always stood for the same principles: the growth and support of the Bitcoin technology philosophy and community; focus on helping customers as our highest priority; and providing safe and simple ways to buy Bitcoin,” said Nwosu. “Above all, we are both focused on making Bitcoin simple, secure and reliable for our users.”
CoinCorner, founded in 2014, offers a broader range of bitcoin-related services, including buying and selling BTC, a bitcoin payment solution, and the first bitcoin cashback service available for the U.K.