Aston Martin & Alfa Romeo Launches Fan Tokens as the First F1 Teams

Racing sports are becoming more Crypto-friendly to accept tokens. Formula One (F1) racing teams Aston Martin and Alfa Romeo reportedly become the first F1 teams to issue fans tokens of crypto on the Socios.com platform.

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Two sources reported that fans token are provided by Socios and bought with CHZ, which will start trading on coming Thursday. Tokens’ holders can practice their rights to vote, earn extra VIP rewards and receive exclusive promotions. Also, it is just like other similar tokens. These coins are accepted to trade on the crypto exchanges.

Besides, racing teams can benefit from getting a percentage of commissions by selling each token, with an additional share of trading fees generated from the crypto exchanges, such as Binance.

Fred Vasseur, Alfa Romeo team Principal, welcomed fan tokens. He believed that these tokens provide an opportunity to teams intergrade with their dead-heart fans and offer good income streams for those squads to sign up.

Launching a fan token will provide our growing legion of fans with a new way to interact with the team, which is a key aspect in our quest to bring our followers closer to the team with everything we do.

Jefferson Slack, Aston Martin’s commercial director, also excited about the fans token for the team. “This gives us the best possible opportunity to give our fans a seat at the table and help us to tell our story in a new and exciting way”. Slack said.

The fan tokens are unique as each team can only offer a finite supply that is fungible and would not expire. Supporters can exchange, trade freely.

Regarding the connection between crypto and racing sports, Crypto.com, a Hong-Kong based crypto exchange platform announced early that the company officially sealing in the partnership with Aston Martin, which is considered as the first cryptocurrency platform to partner with the F1 team.

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Nifty News: NFT searches at ICO-mania levels, a robot and Snoop Dog drop NFTs, plus more

Interest in non-fungible tokens, or NFTs, has surged to almost the level of searches for the term ‘ICO’ during the 2017 bull market mania, according to data from Google Trends. With eight days left in March, the current spike in interest could even surpass interest in ICOs back then, which would be an impressive feat indeed.

The Initial Coin Offering mania in 2017 was partly the cause, and partly the result, of the 2017 bull run that culminated in Bitcoin peaking just shy of $20,000.

Given NFTs span gaming, music, art, virtual land — and can even represent real world objects like houses — they potentially have a much larger audience than the predominately finance and tech people who were drawn to ICOs.

Search interest for NFT vs. ICO. Source: Google Trends

Search interest has no doubt been sparked by the mainstream media enthusiastically covering NFTs being sold for jaw dropping prices including a collage from digital artist Beeple selling at Christie’s for $69 million and music producer 3LAU selling his new album as NFTs for $11.7 million.

Snoop Dog, Lionel Richie, and Boy George

Cryptocurrency exchange Crypto.com has announced it will launch a new NFT marketplace featuring drops from Snoop Dog, Lionel Richie, and Boy George along with James Bond’s favorite Formula One team Aston Martin. The platform, which is due to open on March 26, will focus on “delivering unique content from popular artists, musicians, athletes, and sports.

Aston Martin’s Cognizant Formula One team will launch a series of moments on the platform, capitalizing on the success of sports memorabilia platforms including NBA Top Shot and Sorare. Managing Director of the team Jefferson Slack stated:

“The collection of NFTs we’re making available capture the very first moments of our return to F1 after more than six decades.”

The new Aston Martin team makes its F1 race debut in Bahrain, on 28 March

Do the robot

Art created by Gaka-Chu, an autonomous robot developed by the Robonomics team, is currently being auctioned on NFT marketplace Rarible. The robot has actually been creating art for more than three years now, but this is reportedly the first time work created by the robot has been sold as an NFT.

The unique aspect is the fine art created by the robot is entirely self-managed, with the creation process recorded and included in the NFT. One piece, with a current bid of $1,674, features the robot drawing the Ethereum logo with the attached quote, “It would never happen without Ethereum. I can work, create and live my best life.”

3 Million GameTalkTalk users can soon mint ‘carbon neutral’ NFTs

Enjin has partnered with Ludena Protocol to integrate “eco-friendly NFTs” into Korea’s top social gaming app GameTalkTalk. The partnership will allow the app’s 3 million users to create their own NFTs for digital fashion, pets and real estate.

According to a release, Enjin’s multi-chain approach will reduce the impact of NFT minting on the environment (a hot button issue right now) through a number of technologies, including JumpNet, a gas-free scaling solution. The app also will showcase the technology to large gaming brands including Blizzard and SEGA.

$500,000 digital home on Mars

Mars House: Courtesy of Krista Kim

An NFT collector has paid $500,000 for a digital home in a Mars-like landscape. That’s more than most homes go for here in the physical world on Earth.

“Mars House” sold on Superrare earlier this week for 288 ETH. Krist Kim, the creator, dubbed it as the first true digital home, and it was designed in collaboration with an architect, using video game software.

In the Instagram post, Kim explained that the new owner could bring the home and furniture to life with the help of a team of glass furniture-makers based in Italy. Kim also has a strong vision that the art could be projected in a physical house.

“Everyone should install an LED wall in their house for NFT art.”

So in theory you could potentially show off your $500,000 NFT home on the wall of your $300,000 condo.

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Crypto.com to bring Crypto to Formula 1 through Partnership with Aston Martin

Hong Kong-based crypto exchange Crypto.com has partnered with Aston Martin Formula 1 team, ahead of the British car maker’s 2021 F1 car launch.

Crypto.com is the first cryptocurrency platform to partner with an F1 team. For the upcoming Formula 1 season, Crypto.com’ s logo will be displayed on Aston Martin F1 racing cars, officially sealing in the partnership. Speaking about the collaboration, co-founder and CEO of Crypto.com Kris Marszalek said:

“We are extremely excited to be partnering with Aston martin Cognizant Formula One™ Team. There is strong alignment between our brands and the aspirations of our customers. In only four years we have built the world’s most secure and fastest-growing cryptocurrency platform serving more than 10 million customers worldwide.”

The collaboration between the crypto trading platform and the British car manufacturer will involve a multi-year sponsorship deal and comes just as Aston Martin will be re-entering the Formula 1 scene after a 61-year absence.

Through the partnership, Crypto.com’s logo will be featured on Aston Martin F1 cars, providing significant exposure for the crypto trading platform. Marszalek explained that the partnership was significant, as Aston Martin is a well-respected brand. He said that this was a huge statement for the crypto industry and meant that the latter was maturing. Thanks to the partnership, more promotions of cryptocurrency-related products are to be expected.

Lawrence Stroll, Aston Martin F1 team’s chairman, also expressed his delight in partnering up with Crypto.com. He said, “I am very impressed by the vision of the Crypto.com management and the tremendous speed at which their platform is growing. I am sure this partnership will bring a fresh perspective to both our business and introduce both brands to new audiences.”

Crypto.com has proven to be a unicorn in the cryptocurrency industry. Founded in 2016, it is the world’s first cryptocurrency company to achieve privacy certification  (ISO 27701) and PCI:DSS, Level 1 compliance.

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