Category: Fantasy Football

Lionel Messi Becomes Sorare’s Brand Ambassador and Investor

by Blockchain News

Lionel Messi, a football star who has bagged seven Ballon d’Or Awards, has joined hands with Sorare to be its brand ambassador and investor.

Sorare is an Ethereum-based fantasy soccer game platform that leverages non-fungible tokens (NFTs). Therefore, Messi will be instrumental in how fans connect with players and clubs.

Nicolas Julia, the co-founder and CEO of Sorare, pointed out:

“We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we’ve been collaborating on soon.”

He added that the partnership was a “huge milestone” for the platform. 

Messi, who currently plays for the French club Paris Saint-Germain (PSG), said:

“Fans have always looked for ways to express their passion and get closer to the players and teams that they love and Sorare’s combination of a fantasy game with digital collectibles gives fans new ways to do that, wherever they are in the world.” 

Sorare users usually have the chance to create their preferred teams and trade NFT-based football player cards.

Comprising at least 2 million users spread across 185 countries, Sorare was previously valued at $4.3 billion. The Paris-based startup has also partnered with more than 300 sports teams and major leagues, such as Germany’s Bundesliga and Spain’s La Liga. 

Sorare has expanded its scope beyond football to include other sports like baseball and basketball.

For instance, the National Basketball Association (NBA) recently inked a deal with the platform to enhance the fan experience and render more interaction, Blockchain.News reported.

The NBA acknowledged that the fantasy basketball game would allow fans to develop a lineup of NFT-powered digital collectables based on their favourite teams and players.

Sorare seeks to boost digital assets and blockchain adoption in daily life by creating unique digital tokens on its fantasy platform. 

“There has been a lot of hype around different football projects using non-fungible technology up to now, but the ones that stick around will be those that offer real underlying utility and see non-fungible technology as the means to achieving their goals, not the ends,” Julia stated.

Image source: Shutterstock

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Lionel Messi Becomes Sorare’s Brand Ambassador and Investor

by Blockchain News

Lionel Messi, a football star who has bagged seven Ballon d’Or Awards, has joined hands with Sorare to be its brand ambassador and investor.

Sorare is an Ethereum-based fantasy soccer game platform that leverages non-fungible tokens (NFTs). Therefore, Messi will be instrumental in how fans connect with players and clubs.

Nicolas Julia, the co-founder and CEO of Sorare, pointed out:

“We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we’ve been collaborating on soon.”

He added that the partnership was a “huge milestone” for the platform. 

Messi, who currently plays for the French club Paris Saint-Germain (PSG), said:

“Fans have always looked for ways to express their passion and get closer to the players and teams that they love and Sorare’s combination of a fantasy game with digital collectibles gives fans new ways to do that, wherever they are in the world.” 

Sorare users usually have the chance to create their preferred teams and trade NFT-based football player cards.

Comprising at least 2 million users spread across 185 countries, Sorare was previously valued at $4.3 billion. The Paris-based startup has also partnered with more than 300 sports teams and major leagues, such as Germany’s Bundesliga and Spain’s La Liga. 

Sorare has expanded its scope beyond football to include other sports like baseball and basketball.

For instance, the National Basketball Association (NBA) recently inked a deal with the platform to enhance the fan experience and render more interaction, Blockchain.News reported.

The NBA acknowledged that the fantasy basketball game would allow fans to develop a lineup of NFT-powered digital collectables based on their favourite teams and players.

Sorare seeks to boost digital assets and blockchain adoption in daily life by creating unique digital tokens on its fantasy platform. 

“There has been a lot of hype around different football projects using non-fungible technology up to now, but the ones that stick around will be those that offer real underlying utility and see non-fungible technology as the means to achieving their goals, not the ends,” Julia stated.

Image source: Shutterstock

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Venture Capital Company Benchmark to Pump $50 Million into Ethereum-Based Fantasy Football Platform Sorare

by Blockchain News

Benchmark, a venture capital company that earlier backed Ebay Inc., Twitter Inc., and Uber Technologies, plans to invest a whopping $50 million into Ethereum-powered fantasy football platform Sorare. 

Sorare’s sales skyrocket by 130 times

Sorare is a fantasy soccer video game founded on the Ethereum blockchain that enables users to build their preferred teams and trade football player cards.

These cards are limited and can be transferred as unique non-fungible tokens (NFTs). Moreover, the cards earn points on the foundation of every player’s respective real-world weekly performance.

One of Sorare’s primary goals is to boost blockchain and digital asset adoption in daily life. This has been paid off because its sales have increased exponentially by 130 times from $50,000 in January 2020 to nearly $6.5 million this month. 

Benchmark, together with other investors like Reddit and Accel, intends to invest a total of $60 million into the platform as its popularity continues to grow.

Sorare hosts at least 4 billion football fans

Sorare is proving to be a force to be reckoned with in the NFT and fantasy football space because it is used by at least 4 billion football enthusiasts globally. 

Nicolas Julia, Sorare CEO, noted:

“Human beings have been collecting for centuries; it’s something we do. This is a product that could bring the crypto asset class to millions of people.”

Furthermore, the platform hosts top-ranked soccer clubs like Juventus. In November last year, reigning UEFA Champions League Winners FC Bayern Munich joined Sorare, giving its fans the chance to trade digital cards based on its top players like Robert Lewandowski, Thomas Muller, and Manuel Neuer. 

As more investments continue trickling into the Ethereum-based fantasy football platform, there is an enormous market to tap. NFTs are unique tokens compared to cryptocurrencies like Bitcoin because they are created in small batches to represent a digitally scarce item like football player cards. 

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FC Barcelona Footballer Invests $4.3M in Fan Token Platform Sorare

by Coindesk

Sorare, the platform for digital soccer collectibles, announced Friday that FC Barcelona defender Gerard Piqué is investing $4.3 million in the non-fungible token (NFT) site. Piqué will also join the firm as a strategic adviser.

“Gerard will help us strike the best deals with the biggest sport organizations in the world,” Sorare CEO Nicolas Julia told CoinDesk in an email. 

The investment from Piqué’s Cassius Family fund brings Sorare’s total seed round to roughly $9 million, the firm said in a press release. The move comes as the Ethereum-based NFT platform has seen a steady uptick in collector interest – with one Kylian Mbappé collectible even fetching $65,000 earlier this month.

As an investor, Piqué has made big bets in the sports world before. In November 2019 he and his partners at Kosmos invested millions in a revamp of tennis’ Davis Cup.

“Gerard is committed to revolutionize the way we interact with and enjoy sports,” Julia said.

With Piqué’s addition, Sorare will leverage the full Kosmos network, notably its partners in Asia, Julia added.

Based in Paris, Sorare provides a soccer team management game with digital NFT cards that fans can collect and trade. 

According to Julia, Sorare currently has 2,000 monthly active users, and sold $1.5 million worth of cards in November 2020. A recent tweet thread by Messari analyst Mason Nystrom identified Sorare and NBA Top Shot as among the leading projects bringin NFTs to the masses.

For clubs, there’s upside as well. Amidst the lack of live events during the COVID-19 pandemic, Sorare places itself as a way for sports teams to connect with their fans in a digital way.

“I see a huge potential in the sports gaming segment in a digital economy where the attention of audiences is the single most important unit of currency,” Piqué said in a press release.

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