DelMonte Adopts Blockchain-Powered Traceability Solutions to Revamp Fresh Food Sector

Fresh Del Monte Produce has invested in Jordanian and UK-based startup Decapolis for blockchain-enabled traceability solutions to facilitate  innovative and best-in-class solutions for its products and services.

Del Monte, a leading vertically integrated producer, distributor, and marketer of fresh and fresh-cut fruits and vegetables, invested a 39% stake in Decapolis with plans underway to roll out a blockchain-powered traceability solution dubbed Decapolis Food Guard (DFG).

Mohammad Abu-Ghazaleh, Fresh Del Monte CEO and chairman noted:

“Now more than ever, consumers are very cognizant of what goes into their food. With this blockchain technology, they’ll know exactly what has gone into the product, and where it has traveled until the moment it was purchased for consumption. We’re excited to begin rolling out this traceability solution to all Fresh Del Monte products.”

From planting up to the distribution level, the blockchain-based solution seeks to get control of assessments at every production stage by using QR codes. Per the report:

“Deploying blockchain technology ensures data remains immutable and QR codes on product labels certify end-to-end traceability. Anyone who scans the QR code will be able to see a complete log of product information from farm to fork.”

By leveraging blockchain, Del Monte seeks to push its technology-driven mission a notch higher. 

On the other hand, Decapolis intends to render a future of healthy living and technology for good. Abedalrhman Habashneh, Decapolis CEO and founder added:

“We remain steadfast in moving towards our vision of becoming the leading global reference platform for compliance and certification for food trade worldwide.”

Meanwhile, the World Economic Forum (WEF) stipulated that blockchain technology was the vaccine and game-changer needed to make things run smoothly in the global seafood supply chain, irrespective of future disruptions. 

This was based on the fact that the coronavirus (COVID-19) pandemic laid the bare knuckles of the inefficiencies and challenges faced by the seafood industry, Blockchain.News reported. 

Image source: Shutterstock


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