Disney appears to be interested in jumping into the non-fungible token (NFT) space.
The entertainment giant is currently advertising for an open “business development” manager position.
The position requires “knowledge of and passion for Digital and NFT categories.”
“You will help lead Disney’s efforts in the NFT space including monitoring the evolving marketplace, setting category strategy, and managing key partners.”
The successful applicant will work at Disney’s Glendale, California office.
Disney isn’t the first major corporation to express interest in NFTs. Earlier this week, retail video game company GameStop announced a partnership with Ethereum layer-2 scaling solution Immutable X (IMX) to create a joint NFT marketplace.
In late December, retail giant Walmart filed a United States trademark application for an NFT marketplace that provides a platform for “buyers and sellers of downloadable digital goods authenticated by non-fungible tokens.”
Footwear giant Adidas announced earlier that month that it was partnering with premier NFT brands and influencers to explore the metaverse.
And Nike filed a trademark application in October for products involving “downloadable virtual goods… for use online and in online virtual worlds.”
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