One of the world’s leading crypto marketplaces continues its push to take the industry mainstream by teaming up with one of professional basketball’s top franchises.
In a new announcement, the San Francisco-based Golden State Warriors say they have joined forces with FTX US as the team’s official cryptocurrency platform and distributor of non-fungible tokens (NFTs).
This is also the first time the Warriors have signed on with an international rights partner. Team president and chief operating officer Brandon Schneider says of the deal,
“Cryptocurrency has a well-established worldwide community and is going to continue to be a major part of the sports, media and entertainment industries.
In our conversations with FTX, we quickly realized our joint desire to innovate around cryptocurrency integration and adoption, including the role NFTs play in global fan engagement.”
Earlier this year, the six-time NBA champions became the first team in sports to release an NFT collection.
FTX US president Brett Harrison says it’s important for fans to be able to purchase collectibles on a trusted platform.
“The FTX US NFT platform will provide a leading, safe and secure venue for the Warriors international fan base to access exclusive collectibles from the franchise.”
The agreement follows on the heels of FTX launching an Ethereum-based NFT marketplace at the start of December.
Back in October, it was revealed that FTX had purchased commercial airtime during the upcoming NFL Super Bowl being played on February 13th, 2022.
CEO Sam Bankman-Fried spoke about FTX’s desire to bring crypto to the masses, saying,
“Our message throughout this year has been that crypto is safe, accessible and ready for the mainstream.
There is no bigger, more mainstream event to share a message like that than the Super Bowl.”
At time of writing the FTX Token (FTT) is up 2% to $39.41.
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