Crypto trading platform Voyager Digital has inked a deal with the Dallas Mavericks basketball team aiming to make crypto more accessible through fan engagement and other educational programs.
In an Oct. 27 announcement, Voyager Digital said it would become the Mavs first cryptocurrency brokerage and international partner in a five-year deal. The trading platform will also have naming rights over the franchise’s Mavs Gaming Hub in Dallas, a venue for the Mavs NBA 2K League team.
“This partnership gives us the opportunity to educate people all over the world on ways to use crypto in their everyday lives,” said Voyager Digital co-founder and CEO Steve Ehrlich. “We want to help people learn alternate ways to grow their wealth to achieve true financial freedom and build intergenerational wealth through crypto. We found a great partner to do this with in the Mavs and their owner, Mark Cuban, who is already deeply involved in the space.”
Under owner Mark Cuban, the basketball franchise was one of the first in the NBA to accept crypto payments for tickets and merchandise. The Mavs first started accepting Bitcoin (BTC) in 2019, and this year — perhaps due to Cuban being a major Dogecoin (DOGE) proponent — expanded to include the meme-based token.
Related: Coinbase announces multiyear partnership with NBA and WNBA
Many crypto companies and platforms have formed partnerships with sports organizations across the globe as the space expands and seemingly becomes more profitable as a sponsor. Crypto derivatives exchange FTX announced it had become the official sponsor of Major League Baseball in June and previously struck a deal to name the Miami Heat’s home stadium the FTX Arena until 2040.
The announcement comes following the Mavs kicking off the 2021–2022 season on Oct. 6.